From Touchdowns to GRAMMYs

Last week, I wrote a blog post that pointed out that brands are now taking advantage of the fact that many people have access to a smartphone, tablet computer or a laptop when they watch television. As I pointed out in that post, brands that aired commercials during the Super … “From Touchdowns to GRAMMYs”

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Some Thoughts on the 2012 Super Bowl Commercials

Super Bowl XLVI set the record for the most-watched telecast in U.S. history. The Nielsen Company said on Monday that an estimated 111.3 million people in the U.S. watched the game on television on Sunday night. People who tuned in to watch the game itself were treated to one of … “Some Thoughts on the 2012 Super Bowl Commercials”

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Are You Ready for Some Football? (The Second Screen Edition)

Historically, the Super Bowl has been one of the most viewed telecasts of the year. According to The Nielsen Company, five of the six most watched prime-time telecasts of all time in the U.S. were Super Bowls. In fact, the last four Super Bowls played (2008 to 2011) are on … “Are You Ready for Some Football? (The Second Screen Edition)”

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Why Is Cause-Related Marketing So Important? For Many Brands, the Answer Is Y

BusinessDictionary.com defines cause-related marketing as, “Joint funding and promotional strategy in which a firm’s sales are linked (and a percentage of the sales revenue is donated) to a charity or other public cause. However, unlike philanthropy, money spent in cause-related marketing is considered an expense and is expected to show a return.” A recent AdAge article pointed out some statistics from two studies … “Why Is Cause-Related Marketing So Important? For Many Brands, the Answer Is Y”

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Providing a Great Work Environment Is Good for Business

A recent article that was posted on CNNMoney.com reminded me of the fact that providing a great work environment for its employees is extremely important for any company. Companies that provide a great work environment for their employees not only generate good will within the community, but they also tend … “Providing a Great Work Environment Is Good for Business”

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An Increasing Number of People Use Smartphones to Research and Buy Products

The number of people who own smartphones in the United States is on the rise. According to comScore, for the three-month average period ending in October 2011, 90 million people in the United States owned smartphones, up 10 percent from the preceding three month period. With the holiday gift-giving season … “An Increasing Number of People Use Smartphones to Research and Buy Products”

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Social Media and Television Part Two: A Game of Ping-Pong

Lately, there has been an increased focus on social media marketing as social networking sites, blogs, podcasts, virtual gaming worlds, etc., have become more popular with consumers. However, traditional media (e.g., television, print, radio, etc.) is not going away any time soon. As I mentioned in a post, titled “Social … “Social Media and Television Part Two: A Game of Ping-Pong”

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Beyond the Check-In: A Loyalty Program That Is Worth Checking Into

If you have been reading my blog posts for the last few months, you know that I am a fan of social media, and location-based social networking sites, in particular. In a previous post, titled “In the Spotlight: An Introduction to Foursquare for Business,” I wrote about some of the ways that … “Beyond the Check-In: A Loyalty Program That Is Worth Checking Into”

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Mind Your Bases When Analyzing Data

Just so that you know, I’m about to get on my soapbox. As a former survey researcher, I know the importance of delivering quality data to a client. As I mentioned in a previous post, titled “The Importance of Reliable Sources,” it is ultimately the consumer’s responsibility to verify that … “Mind Your Bases When Analyzing Data”

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The Importance of Reliable Sources

There is a lot of information being shared on the Internet. And, when I say a lot of information, I mean a lot of information. An article on techcrunch.com, titled “Twitter: 1 Billion Items Delivered A Day Is Nice, Google+. We Do 350 Billion.,” has some very interesting statistics. At the … “The Importance of Reliable Sources”

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