Sometimes It Pays to Trust Your Gut

As I mentioned in my last blog post, it is important that organizations measure the success of all of their marketing efforts. In most cases, measurement is required to justify the costs associated with each marketing campaign. Furthermore, when you monitor the results of each campaign on an ongoing basis, … “Sometimes It Pays to Trust Your Gut”

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The Hidden ROI of Social Media Marketing

As a former survey researcher, I understand the importance of measuring the success of your marketing efforts. If you don’t have a way to measure how well any given marketing campaign is doing, how do you know whether or not it’s worth the time and effort? And, maybe more important, … “The Hidden ROI of Social Media Marketing”

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The Power of a Positive Online Review

As I have mentioned in other blog posts, the Web has changed the rules when it comes to spreading information about local businesses. This is particularly true when we look at reviews that are given to local hotels, stores and restaurants. Before the advent of the World Wide Web, when … “The Power of a Positive Online Review”

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Teaching the Importance of Personal Reputation Management to Youth

In case you missed it, on Saturday, August 6, 2011, the Web turned 20 years old. As reported in an article on techcrunch.com, titled “The Web is 20 Years Old Today,” Sir Berners-Lee created the world’s first website, a placeholder page written in the then-nascent hypertext markup language, on August … “Teaching the Importance of Personal Reputation Management to Youth”

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Beyond the Check-In: Three Cool Uses of Location-Based Social Networking Sites for Marketing Purposes

Location-based social networking sites have not gained mainstream acceptance. However, the number of people using location-based social networking sites is still growing. As mentioned in a previous post, titled “In the Spotlight: An Introduction to Foursquare for Business,” Foursquare recently passed the 10 million user mark. As I also mentioned … “Beyond the Check-In: Three Cool Uses of Location-Based Social Networking Sites for Marketing Purposes”

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Ask Not What Your Country Can Do for Your Brand

As reported in a cnn.com article, titled “Obama signs debt ceiling bill, ends crisis,” “President Barack Obama on Tuesday signed into law a last-minute compromise plan to raise the nation’s $14.3 trillion debt ceiling, narrowly averting what could have been an unprecedented default with calamitous economic consequences.” What effect this … “Ask Not What Your Country Can Do for Your Brand”

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In the Spotlight: An Introduction to Foursquare for Business

Location-based social networking sites are very intriguing to me. Most location-based social networking sites allow users to see where people in their network frequently visit. This has value, in and of itself, because it shows users places that they might want to explore in the future. However, in most cases, that’s … “In the Spotlight: An Introduction to Foursquare for Business”

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Educating Employees About Brand Advocacy

Word-of-mouth marketing is talked about a lot these days, thanks in part to the increased connectivity that Web 2.0 has given us in recent years. It’s therefore not surprising that companies all over the world have put an increased focus on providing the best customer service possible, in an effort … “Educating Employees About Brand Advocacy”

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In the Spotlight: Shopkick

On July 6, 2011, the shopping app, Shopkick, passed the 2 million active user mark. That’s pretty impressive, considering the fact that it has been less than a year since they first made the app available to the public. With Shopkick, consumers can earn points, or as they call them, … “In the Spotlight: Shopkick”

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Deliver a Better Product to Increase Sales

There’s been a lot of talk about where companies are spending their marketing budgets lately. As many market research companies are reporting, many businesses are moving their marketing dollars from traditional media to new media marketing channels in an effort to keep up with their competitors and reach their customers … “Deliver a Better Product to Increase Sales”

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