The Business Decision: Unintended Consequences

Every waking minute, humans make choices. Do you wear the blue shirt or the white one? Do you eat lunch at Subway or McDonald’s? Do you eat lunch at all? Sometimes, external factors influence the decisions that we make. But in the end, we are still making a decision. When … “The Business Decision: Unintended Consequences”

Read More

In the Spotlight: Tumblr

In order to compete, it is becoming more important for brands to have a presence on social networking sites. When it comes to social media, a lot of focus has been placed on Facebook, Twitter, LinkedIn, YouTube and more recently, Google+. However, brands, particularly those that are targeting consumers age … “In the Spotlight: Tumblr”

Read More

Social Media and Television Part Two: A Game of Ping-Pong

Lately, there has been an increased focus on social media marketing as social networking sites, blogs, podcasts, virtual gaming worlds, etc., have become more popular with consumers. However, traditional media (e.g., television, print, radio, etc.) is not going away any time soon. As I mentioned in a post, titled “Social … “Social Media and Television Part Two: A Game of Ping-Pong”

Read More

Social Media and Television: A Symbiotic Relationship

If you search Google to find out the total number of hours that the average American spends watching television, you will find that the estimates vary by the source of the data. However, no matter what source you turn to for this estimate, it is very clear that Americans still … “Social Media and Television: A Symbiotic Relationship”

Read More

Beyond the Check-In: A Loyalty Program That Is Worth Checking Into

If you have been reading my blog posts for the last few months, you know that I am a fan of social media, and location-based social networking sites, in particular. In a previous post, titled “In the Spotlight: An Introduction to Foursquare for Business,” I wrote about some of the ways that … “Beyond the Check-In: A Loyalty Program That Is Worth Checking Into”

Read More

In the Daily Deal Marketplace, I’d Bet on Scoutmob

Groupon and LivingSocial are unquestionably the market leaders in the daily deal marketplace. As a blog post on blog.comscore.com, titled “Groupon, LivingSocial Grabbing Different Segments of the Daily Deal Marketplace,” points out, “The daily deal industry is busy, to be sure. There are hundreds of regional and internet-based competitors in … “In the Daily Deal Marketplace, I’d Bet on Scoutmob”

Read More

Using Facebook’s Demographic Data for Market Research

In today’s business environment, results need to be measured and success needs to be proven. That’s just the way it is. The Internet has given brands the ability to measure a lot of things (e.g., pageviews, unique visitors, conversion rates, click-through rates, etc.) And, social media monitoring tools are getting … “Using Facebook’s Demographic Data for Market Research”

Read More

Mind Your Bases When Analyzing Data

Just so that you know, I’m about to get on my soapbox. As a former survey researcher, I know the importance of delivering quality data to a client. As I mentioned in a previous post, titled “The Importance of Reliable Sources,” it is ultimately the consumer’s responsibility to verify that … “Mind Your Bases When Analyzing Data”

Read More

The Importance of Reliable Sources

There is a lot of information being shared on the Internet. And, when I say a lot of information, I mean a lot of information. An article on techcrunch.com, titled “Twitter: 1 Billion Items Delivered A Day Is Nice, Google+. We Do 350 Billion.,” has some very interesting statistics. At the … “The Importance of Reliable Sources”

Read More

Guinness World Records for Marketing Purposes

The Guinness World Records (formerly known as the Guinness Book of Records) is a very popular publication. In fact, it is so popular that according to Wikipedia, it holds the world record for the best-selling copyrighted book series of all time. Given its popularity, it’s not surprising that brands have … “Guinness World Records for Marketing Purposes”

Read More