Five Basic Things Retailers Can Do to Integrate Social Media into the Offline Shopping Experience

A majority of consumers in the United States own a smartphone. That means that they have the ability to research products, compare prices, and share their experiences on social networking sites while they shop in a retailer’s brick-and-mortar store. While there are retailers out there that are doing some very … “Five Basic Things Retailers Can Do to Integrate Social Media into the Offline Shopping Experience”

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Six More Things That Will Influence Business in 2016

From the buzz on the Internet, it would be easy to guess that 2016 will be the year of mobile or the year of the Internet of Things. I’d argue that it is going to be the decade of mobile or the decade of the Internet of Things. I’d even … “Six More Things That Will Influence Business in 2016”

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Reward Customers for Good Behavior to Generate Positive Word of Mouth

The world would be a better place if we all treated each other a little nicer. Maybe if good manners were assigned a monetary value, more people would be on their best behavior. This is exactly what a few restaurants and coffee shops have done. In the process, they have … “Reward Customers for Good Behavior to Generate Positive Word of Mouth”

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Narcissism and the Secret Sale: Using Specialness, Secrets, and Exclusive Offers to Increase Retail Sales

In her book, “Decoding the New Consumer Mind,” Dr. Kit Yarrow explains that there are increased levels of narcissistic thought and behavior among consumers in modern society. Savvy retailers that know this can use this knowledge to their advantage in order to increase sales in their stores by providing exclusive … “Narcissism and the Secret Sale: Using Specialness, Secrets, and Exclusive Offers to Increase Retail Sales”

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The Importance of Training Employees About the New Uses of Technology

The Deer in the Headlights Look We have all seen it. In fact, we have all probably displayed that look on our faces at one time or another. For those of us who are early adopters of new technology, we know this look all too well. It’s the look displayed … “The Importance of Training Employees About the New Uses of Technology”

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Online Video Marketing – Just What the Doctor Ordered

If your business isn’t utilizing online video to market your products or services, you are probably missing out on a great opportunity to connect with your customers and potential customers. A research report that was published last year by the Pew Research Center’s Internet & American Life Project points out … “Online Video Marketing – Just What the Doctor Ordered”

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Not Your Father’s Super Bowl Ads

In recent years, when you tuned in to watch the Super Bowl, you could expect to see some beer commercials, car commercials, an occasional movie trailer, and a GoDaddy commercial or two that featured scantily dressed women who encouraged viewers to host their web sites or register their domain names … “Not Your Father’s Super Bowl Ads”

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A Huge Social Media Fail—Or Is It?

In the short history of social media marketing we have seen a lot of brands post things on the Internet with the hope that the content would resonate with consumers only to have it backfire. In May, BuzzFeed posted an article, titled “19 Companies That Made Huge Social Media Fails.” … “A Huge Social Media Fail—Or Is It?”

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It Pays to Use These Shopping Apps

According to a recent article on Forbes.com, Apple reported that there are about 1.25 million apps in its app store, while Google boasts over 800,000 apps. With this many options available, it is amazing that any individual app can find a way to stand out from the crowd. When an … “It Pays to Use These Shopping Apps”

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Focus on the Non-Shopper to Increase Retail Sales

In an effort to increase the sales of their products and services, retailers need to focus on the whole shopping experience. This starts even before consumers see or hear the store’s advertisements and extends beyond the time that they actually use the products and services that they have purchased from … “Focus on the Non-Shopper to Increase Retail Sales”

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