Many people are listening to the medical community’s advice (or the government’s direct orders) to stay at home during the COVID-19 Pandemic. As a result, many of your potential customers have turned to social media for information and entertainment during this time. Many of these people have delayed their purchases … “Why Now Might Be the Time to Use Tik Tok to Promote Your Brand”
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This year has gotten off to a rough start. With the CDC recommending social distancing and many businesses temporarily shuttering their doors in an effort to slow down the spread of COVID-19, many people are choosing to self-isolate even before coming in contact with the virus. This increased isolation has … “In 2020, Social Media Marketing Shouldn’t Be About “Selling””
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If you are concerned about how online communications affect your business, it is important to remember that businesses are made up of people. As people, we hopefully care about other people just as much or more than we care about making a profit. After all, if we don’t look out for … “Algorithms Are the New Content Gatekeepers Part Three: Reputation Management and Online Rabbit Holes”
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It was not long after the World Wide Web was created that people began looking for ways to help users find content online. In fact, the first website was created by Tim Berners-Lee on August 6, 1991. The first search engine, W3Catalog, was created only two years later. This was … “Algorithms Are the New Content Gatekeepers Part Two: Organizing the Web”
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As you already know, there is a lot of information being shared on the Internet. As you also hopefully know, just because it is on the Internet doesn’t necessarily mean that it’s true. In a post last year, I warned readers to fact-check the statistics that they are sharing online, … “Think About What You’re Sharing Online Part 2: Words Have Power”
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There are a lot of people still spreading the news that comScore predicted that by 2020, 50% of all searches will be done via voice search. Marketers who have yet to consider voice in their marketing efforts might panic after hearing that statistic. After all, comScore is a reputable media measurement … “Voice Search Is Gaining Popularity, but Not as Quickly as Some People Think”
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Steve Jobs was extremely adept at predicting what consumers would want even before they knew they wanted it. It’s therefore not surprising that Jobs was bullish on the future of podcasting early on. According to a Forbes article, “Back in the summer of 2005, Steve Jobs and Apple announced they … “The Rise of Podcast Consumption and Why It’s Important for Your Business”
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The way customers shop, in general, is changing with more and more customers going online to research and buy products. Furthermore, smartphones have also modified the way customers shop in brick-and-mortar stores. This means that retailers are going to need to rethink everything. And, that means everything. For store employees, … “The Future of the Retail Sales Associate—Another Reason Why Retailers Need to Provide More Mobile-Optimized Content Online”
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It has been over a decade since the iPhone was first introduced to the world. In that time, smartphone use has skyrocketed. In fact, Deloitte expects smartphone penetration to approach 90 percent in the United States, with much of the growth being fueled by increased smartphone usage among older Americans. … “How Smartphones Will Influence the Future of Visual Merchandising and Store Design”
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“Fans of the late “Queen of Tejano” Selena Quintanilla caused the website of Texas-based supermarket chain H-E-B to crash after they released a limited-edition reusable shopping bag honoring the singer,” writes Thatiana Diaz in a March 9th post on people.com. H-E-B clearly hit a homerun when it teamed up with … “Social Media Props: The H-E-B Limited Edition Selena Shopping Bag (Case Study)”
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