Lessons American Retailers Can Learn From a Store Over 8,000 Miles Away

Whether you love them or hate them, nobody can argue with the fact that Walmart has been very successful at doing what they do. This success can be partially attributed to the fact that Walmart has found ways to appeal to and meet the needs of working class consumers. With … “Lessons American Retailers Can Learn From a Store Over 8,000 Miles Away”

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It Pays to Use These Shopping Apps

According to a recent article on Forbes.com, Apple reported that there are about 1.25 million apps in its app store, while Google boasts over 800,000 apps. With this many options available, it is amazing that any individual app can find a way to stand out from the crowd. When an … “It Pays to Use These Shopping Apps”

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Find Out Who Your Potential Customers Are Before It’s Too Late

Changes in society impact the products that we buy, how we shop, and who influences purchase decisions. In the end, these changes impact how products need to be made and advertised. Rapid advancements in technology are increasing the speed at which society changes. The rate of change that we saw … “Find Out Who Your Potential Customers Are Before It’s Too Late”

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A Look at the Aging of America From a Retail Perspective

Andy Rooney once said, “It’s paradoxical that the idea of living a long life appeals to everyone, but the idea of getting old doesn’t appeal to anyone.” This could be partially due to the fact that either through design or disregard, the products and services that brands offer tend to … “A Look at the Aging of America From a Retail Perspective”

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A Lesson Worth Remembering: Correlation Doesn’t Imply Causation

Most marketers were taught that correlation doesn’t necessarily equal causation in their introduction to statistics courses. However, I think that this is a lesson that we all forget from time to time. I must confess, I have ignored this lesson in the past. In a blog post that I wrote … “A Lesson Worth Remembering: Correlation Doesn’t Imply Causation”

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Seven Things on My Radar for 2013

Question: 2013 will be the year of what? That is the question that many people are currently asking themselves. In November, iMedia Communications published a blog post that featured 16 business leaders making predictions as to what they think 2013 will be best known for. In the post, Mark Cuban, … “Seven Things on My Radar for 2013”

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They Only Cost a Tweet! #tweetshop

The Kellogg Company Introduces Special K Crisps to the UK In his book, “Why We Buy: The Science of Shopping—Updated and Revised for the Internet, the Global Consumer, and Beyond,” (affiliate link) Paco Underhill points out that, “Close to 90 percent of all new grocery products fail, but it isn’t because … “They Only Cost a Tweet! #tweetshop”

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Facial Recognition Technology and Privacy: Is a Deal Really Worth It?

When you mention facial recognition technology, many people cringe and think of an invasion of privacy that will lead to the government tracking their every move and taking away their civil liberties. On the other hand, when facial recognition technology is mentioned to other people, they get excited about all … “Facial Recognition Technology and Privacy: Is a Deal Really Worth It?”

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From Mobile Phones to Minority Report: The Future of Advertising Begins Now

Technology is changing the way that consumers shop. It is also changing the way that brands and retailers advertise the products and services that they have for sale. In a post that I wrote earlier this month, I pointed out how mobile phones are becoming a bigger factor as more consumers reach … “From Mobile Phones to Minority Report: The Future of Advertising Begins Now”

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Smartphones Are Changing the Way We Shop

One of the biggest challenges that retailers face once they get consumers into their stores is finding ways to get customers to see the products that they have for sale. For this reason, many store owners go to great lengths to make sure that the design and layout of their … “Smartphones Are Changing the Way We Shop”

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