Algorithms Are the New Content Gatekeepers: An Introduction

Prior to the Internet, if you had a movie you wanted to make, a book that you wanted to write, a song that you wanted people to hear, or you wanted to take part in just about any other creative endeavor, you had to find the right person or company … “Algorithms Are the New Content Gatekeepers: An Introduction”

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A Case for Cause Sponsorships

Cause sponsorships and cause marketing, in general, are effective ways to earn trust from consumers and increase the number of loyal customers for the brand. According to an article in the Houston Chronicle, “Sponsorship is a form of cause marketing that involves donating to an event or organization and receiving … “A Case for Cause Sponsorships”

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Don’t Worry, They’re Just Words: Lost in Translation

Communication is often difficult enough when we are all speaking the same language. It becomes even more difficult when your target audience is more comfortable using a different language. A report released by the Center for Immigration Studies pointed out that one in five U.S. residents now speak a language … “Don’t Worry, They’re Just Words: Lost in Translation”

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Using Search Engine Optimization for Online Reputation Management

As I post this, we are only a few hours from the start of a new year. Although the new year brings with it hope of a new beginning, the past is not that easy to escape. This is truer than ever before given the fact that people can find … “Using Search Engine Optimization for Online Reputation Management”

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Content Marketing Basics: It Doesn’t Pay to Plagiarize

Many experts agree that having a well-written blog that delivers value to customers is a great way to generate leads and increase traffic to your website, particularly if you work in the B2B world. In fact, as a HubSpot blog post points out, “B2B marketers that use blogs receive 67% … “Content Marketing Basics: It Doesn’t Pay to Plagiarize”

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The Internet of Things and the Future of Digital Marketing and Public Relations

Technology is changing the world that we live in. In fact, with the rapid increases in computer processing power and the decreases in the costs-of-production, the world that we live in is changing at a mind-blowing rate. When looking at marketing and public relations, many businesses are currently still trying … “The Internet of Things and the Future of Digital Marketing and Public Relations”

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Reward Customers for Good Behavior to Generate Positive Word of Mouth

The world would be a better place if we all treated each other a little nicer. Maybe if good manners were assigned a monetary value, more people would be on their best behavior. This is exactly what a few restaurants and coffee shops have done. In the process, they have … “Reward Customers for Good Behavior to Generate Positive Word of Mouth”

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An Early and Online 2015 Holiday Shopping Season – Why REI Closing on Black Friday Is Good Business

The business world was buzzing this week about REI’s decision to close its brick and mortar stores on one of the busiest shopping days of the year—Black Friday. While it might have cost them some money in the short term, it was a very savvy business decision for many reasons. … “An Early and Online 2015 Holiday Shopping Season – Why REI Closing on Black Friday Is Good Business”

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Seven More Things That Will Influence Business in 2014

It’s a new year. That means it is a good time to look ahead and try to predict what businesses will need to focus on in order to stay ahead of the game. As I was thinking about this post, a few things occurred to me. First, many of the … “Seven More Things That Will Influence Business in 2014”

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A Huge Social Media Fail—Or Is It?

In the short history of social media marketing we have seen a lot of brands post things on the Internet with the hope that the content would resonate with consumers only to have it backfire. In May, BuzzFeed posted an article, titled “19 Companies That Made Huge Social Media Fails.” … “A Huge Social Media Fail—Or Is It?”

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