It’s that time of year again. It’s a time to make sure that we’re watching the right things so that we can navigate our businesses in the right direction. Every year since 2013, I’ve been adding to and/or modifying a list of things that I’m keeping my eye on. Most … “45 Things to Watch in 2020 and Beyond”
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According to the Centers for Disease Control and Prevention, “61 million adults in the United States live with a disability.” Let that sink in for a minute. About one in four adults in the United States have some form of disability. Many of these people are your customers or potential … “Ignoring Your Potential Customers With Disabilities Will Affect Your Bottom Line”
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In the quest to be the first to reach customers with the latest technology, some marketers are downplaying the importance of mobile devices or even predicting their demise and are moving on to other technologies (e.g., voice-activated technology, AR, VR, MR, etc.) In some cases, they are using what Google … “Marketers Should Still Bet on Mobile Devices #Mobilefirst”
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For quite some time, we have known that Internet users want websites to load quickly. In fact, in many cases, if the website loads too slowly, users won’t stick around. Since Google constantly strives to improve user experience, it is not surprising that website speed influences how Google ranks your … “ICYMI: Google Updated the Test My Site Tool to Help Businesses Provide a Faster Mobile Experience”
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Steve Jobs was extremely adept at predicting what consumers would want even before they knew they wanted it. It’s therefore not surprising that Jobs was bullish on the future of podcasting early on. According to a Forbes article, “Back in the summer of 2005, Steve Jobs and Apple announced they … “The Rise of Podcast Consumption and Why It’s Important for Your Business”
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The idea of having a distinct sound that people associate with a brand is not a new concept. For many years, businesses large and small that used radio and television ads to reach their target audience created specific sounds or jingles that customers came to recognize and associate with the … “Why It’s Important to Know What Your Brand Sounds Like”
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Retail experts know that when customers use shopping carts in brick-and-mortar stores it increases the average number of items sold per transaction. It is therefore not surprising that stores are looking for ways to make the shopping cart an even more integral part of a customer’s shopping experience. Walmart is … “The Future of Shopping: A Shopping Cart With a Recommendation Engine”
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For years now, many experts have predicted the demise of cash. Those who make these predictions are encouraged when companies like Apple report increased usage of proximity mobile payments. In fact, Apple’s Q4 2018 earnings report and conference call reported: “Triple transaction volume year-over-year for Apply Pay.” But even with … “Cashless Stores: Ahead of Their Time or Just Bad for Business?”
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The way customers shop, in general, is changing with more and more customers going online to research and buy products. Furthermore, smartphones have also modified the way customers shop in brick-and-mortar stores. This means that retailers are going to need to rethink everything. And, that means everything. For store employees, … “The Future of the Retail Sales Associate—Another Reason Why Retailers Need to Provide More Mobile-Optimized Content Online”
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It has been well documented that consumers often turn to their smartphones while shopping. In fact, according to a study conducted by Salsify in September of 2016, 77% of all shoppers report using mobile devices while shopping in a brick-and-mortar store. In comparison, only 35% say that they would turn … “Fashion Retailers Could Benefit by Providing Basic Fashion Tips Online”
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