ICYMI: Google Updated the Test My Site Tool to Help Businesses Provide a Faster Mobile Experience

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For quite some time, we have known that Internet users want websites to load quickly. In fact, in many cases, if the website loads too slowly, users won’t stick around. Since Google constantly strives to improve user experience, it is not surprising that website speed influences how Google ranks your … “ICYMI: Google Updated the Test My Site Tool to Help Businesses Provide a Faster Mobile Experience”

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How Social Commerce Can Help Increase Sales

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Social networking sites have been around for over two decades. However, it wasn’t until recently that many businesses realized that social media was a viable way to get the word out about their products or services and maybe even a place to sell directly to the consumer. That doesn’t mean … “How Social Commerce Can Help Increase Sales”

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In Retail, the Best Price Is Not Always the Lowest

Chad ThieleLeave a comment

Whether in a brick-and-mortar retail store or on a retailer’s website, the price charged for the products or services sold will have an effect on sales. However, sometimes the retailer with the lowest price around won’t have the highest conversion rates. This post is intended to highlight some of the … “In Retail, the Best Price Is Not Always the Lowest”

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Using Scent to Make Your Digital Advertising Work Smarter

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As a recent eMarketer article points out, the amount of money that businesses spend on digital advertising is projected to increase dramatically in next few years. With all this money being spent on digital advertising, businesses hopefully are making the investment in conversion rate optimization (CRO). Otherwise, they are leaving … “Using Scent to Make Your Digital Advertising Work Smarter”

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