Lessons Learned From the Telephone Game

Some of the most important lessons that we learn in life are taught to us early on. For example, I’m sure that most of you can remember playing the game Chinese whispers, or as it is commonly called in the United States, the “Telephone” game. In the game, a message … “Lessons Learned From the Telephone Game”

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Sometimes It Pays to Trust Your Gut

As I mentioned in my last blog post, it is important that organizations measure the success of all of their marketing efforts. In most cases, measurement is required to justify the costs associated with each marketing campaign. Furthermore, when you monitor the results of each campaign on an ongoing basis, … “Sometimes It Pays to Trust Your Gut”

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Educating Employees About Brand Advocacy

Word-of-mouth advertising is talked about a lot these days, thanks in part to the increased connectivity that Web 2.0 has given us in recent years. It is not surprising, then, that brands all over the world have put an increased focus on providing the best customer service possible, in an … “Educating Employees About Brand Advocacy”

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