Facebook Ads Can Be Highly Effective

Even before Facebook went public on May 18, 2012, people were questioning what value Facebook offered to the business community. Since going public, Facebook has been under even more scrutiny. In particular, people have questioned the effectiveness of Facebook advertising. While many of the critiques have merit, particularly when you … “Facebook Ads Can Be Highly Effective”

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Please, Don’t Put a QR Code There!

A recent report from ScanLife points to the fact that more people are scanning QR codes this year than they were last year, at least QR codes that were created by ScanLife. This can be explained by the increased usage of QR codes by advertisers and by the fact that … “Please, Don’t Put a QR Code There!”

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Where Consumers Live Can Influence the Efficacy of Your Marketing Efforts

Where people live influences many of their behaviors. Even in the United States, there are subtle differences based on region and the size of the city that consumers live in. I really began to notice this as a teenager. For most of the year, I lived in a small to … “Where Consumers Live Can Influence the Efficacy of Your Marketing Efforts”

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From Mobile Phones to Minority Report: The Future of Advertising Begins Now

Technology is changing the way that consumers shop. It is also changing the way that brands and retailers advertise the products and services that they have for sale. In a post that I wrote earlier this month, I pointed out how mobile phones are becoming a bigger factor as more consumers reach … “From Mobile Phones to Minority Report: The Future of Advertising Begins Now”

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Truth, or Lack Thereof, in Political Campaign Advertising

It’s an election year in the United States. With that brings a lot of mudslinging from both sides of the aisle in an attempt to convince the American public to vote for one candidate over the other. In some cases, political campaigns can get downright nasty. What citizens of the … “Truth, or Lack Thereof, in Political Campaign Advertising”

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Don’t Focus on Cord-Cutting – Focus on Changing the Delivery Channel

Every so often, someone writes an article that focuses on cable television cord-cutting. These articles tend to focus on the negative financial effects that it will have on the cable companies. However, I don’t think we should focus on cable television cord-cutting at all. Rather, when it comes to video … “Don’t Focus on Cord-Cutting – Focus on Changing the Delivery Channel”

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The City That Banned Outdoor Advertising

Earlier this year, I watched Morgan Spurlock’s TEDTalk, “Morgan Spurlock: The greatest TED Talk ever sold,” on YouTube. As is the case with most TEDTalks, Morgan Spurlock’s TEDTalk was definitely worth watching. His talk focused on his documentary film about branding, advertising and product placement. Although I plan to focus on the … “The City That Banned Outdoor Advertising”

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