Oreo Knows the Only Winning Move Is Not to Play the Game

After being challenged to a game of tic-tac-toe by Kit Kat, Oreo wisely declined in a way that would make fictional characters Dr. Stephen Falken and David Lightman proud. As I explained in a recent post, movies often contain lessons mixed in with the car chases and beautiful people living … “Oreo Knows the Only Winning Move Is Not to Play the Game”

Read More

Made in the USA: The ‘Secret Sauce’ Needed for Success?

Two years ago, I attended an AMA South Florida event in Miami, Florida. While the speaker was interesting, it was something that an attendee from either Central or South America had mentioned to me that is still stuck in my head. He had mentioned that people in his city love … “Made in the USA: The ‘Secret Sauce’ Needed for Success?”

Read More

The Geography of Marketing: The Global Marketplace

As technology advances, it is becoming easier for people to connect with other people around the globe. Rapid advancements in technology are also opening up new markets to businesses that wouldn’t have even dreamed of selling their products and services internationally just a few years ago. Although international marketing is … “The Geography of Marketing: The Global Marketplace”

Read More

A Look at the Aging of America From a Retail Perspective

Andy Rooney once said, “It’s paradoxical that the idea of living a long life appeals to everyone, but the idea of getting old doesn’t appeal to anyone.” This could be partially due to the fact that either through design or disregard, the products and services that brands offer tend to … “A Look at the Aging of America From a Retail Perspective”

Read More

Seven Things on My Radar for 2013

Question: 2013 will be the year of what? That is the question that many people are currently asking themselves. In November, iMedia Communications published a blog post that featured 16 business leaders making predictions as to what they think 2013 will be best known for. In the post, Mark Cuban, … “Seven Things on My Radar for 2013”

Read More

Good or Bad, Customer Feedback Is a Gift

Some products or services fail because they fix a problem that too few people need fixed. Others fail even though there is a demand for a product or service to fix a problem, it’s just that the company didn’t create the right product or service to fix it. I think from … “Good or Bad, Customer Feedback Is a Gift”

Read More

HubPages, Squidoo and Getting Paid to Use Facebook

Recently, I joined HubPages as a way to help get the word out about my blog and possibly earn a little income by writing. If you are not familiar with HubPages, it is an online community designed to help writers share their content. The site allows users (a.k.a. “Hubbers”) to … “HubPages, Squidoo and Getting Paid to Use Facebook”

Read More

They Only Cost a Tweet! #tweetshop

The Kellogg Company Introduces Special K Crisps to the UK In his book, “Why We Buy: The Science of Shopping—Updated and Revised for the Internet, the Global Consumer, and Beyond,” (affiliate link) Paco Underhill points out that, “Close to 90 percent of all new grocery products fail, but it isn’t because … “They Only Cost a Tweet! #tweetshop”

Read More

Only Half the Story: Instagram Now Has More Daily Active Users on Mobile Than Twitter

You may have read the Mashable article that reported that Instagram now has more daily active users on mobile than Twitter. Yes, it’s true, according to comScore Instagram had 7.3 million daily mobile users in August, compared to 6.9 million for Twitter. However, Twitter enthusiasts need not worry at all. … “Only Half the Story: Instagram Now Has More Daily Active Users on Mobile Than Twitter”

Read More

Facial Recognition Technology and Privacy: Is a Deal Really Worth It?

When you mention facial recognition technology, many people cringe and think of an invasion of privacy that will lead to the government tracking their every move and taking away their civil liberties. On the other hand, when facial recognition technology is mentioned to other people, they get excited about all … “Facial Recognition Technology and Privacy: Is a Deal Really Worth It?”

Read More