In a normal year, partnering with another business to help acquire new customers is a great idea. However, this isn’t a normal year. The COVID-19 pandemic has changed almost every aspect of our lives, including the way that we shop and buy. That means that businesses need to find creative … “Strategic Partnerships Can Help Small Business Increase Sales This Holiday Season”

New technologies are constantly changing the way that people communicate. Inevitably, brands will look for ways to leverage these new technologies to reach their potential customers where they are. While this can result in success, it can also cost your business of a lot of time and money with little … “Don’t Always Chase the Shiny Objects; Plan and Measure to Achieve Marketing Success”

When Amazon purchased Twitch in 2014, they sent a signal that they believed that there’s money to be made in the video game industry. Recently, other tech giants have started to follow suit. According to a blog post on the Mobile Marketer website that was published in December of 2019, … “Video Games: The Next Frontier in Advertising?”

A recent article on Forbes.com states, “COVID-19 has massively accelerated the growth of e-commerce, according to an Adobe report released today. Total online spending in May hit $82.5 billion, up 77% year-over-year.” This trend is extremely important. In fact, it is something businesses should be aware of when making business … “Use Adobe’s Digital Economy Index to Fuel Your Content Marketing Efforts”

In the last post, I focused on what advertising worked best for companies as the United States shutdown the country as a result of the COVID-19 pandemic. As I mentioned, the COVID-19 threat is still ongoing. However, the mood of the country has started to change, as has the tone … “Marketing in the Time of COVID-19 Part Two: Advertising During the First Reopening”

In March, I wrote a post that recommended that in 2020 social media marketing shouldn’t be about “selling”. At the time, that statement was accurate. In fact, I would argue that it continues to be accurate not only for social media marketing, but also for most of the marketing that … “Marketing in the Time of COVID-19 Part One: Advertising During the Shutdown”

Welcome to 2020! Before we charge forward into this new year with hope and vigor, I want to highlight three trends that I thought a lot about in 2019. What Marketing Sounds Like In the first few months of 2019, my primary focus was on voice recognition, voice-activated products, and … “Three 2019 Trends That Will Be Even More Important in the Future”

Lately, a lot of people have been talking about social influence. In particular, marketers have tried to identify ways to find the right people to target so that they can get these so called “influencers” to spread their brand’s message to others via the Internet and hopefully convince more people … “It Takes More Than Klout to Influence”