This year has gotten off to a rough start. With the CDC recommending social distancing and many businesses temporarily shuttering their doors in an effort to slow down the spread of COVID-19, many people are choosing to self-isolate even before coming in contact with the virus. This increased isolation has … “In 2020, Social Media Marketing Shouldn’t Be About “Selling””
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It’s that time of year again. It’s a time to make sure that we’re watching the right things so that we can navigate our businesses in the right direction. Every year since 2013, I’ve been adding to and/or modifying a list of things that I’m keeping my eye on. Most … “45 Things to Watch in 2020 and Beyond”
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Prior to the Internet, if you had a movie you wanted to make, a book that you wanted to write, a song that you wanted people to hear, or you wanted to take part in just about any other creative endeavor, you had to find the right person or company … “Algorithms Are the New Content Gatekeepers: An Introduction”
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According to the Smart Audio Report Spring 2019 that was conducted by NPR and Edison Research, only 21 percent of Americans age 18 or older own a smart speaker. This translates to roughly 53 million people. Interestingly, about half of American adults who own smart speakers report that they own … “New Research Reveals How Many U.S. Adults Currently Own Smart Speakers”
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There are a lot of people still spreading the news that comScore predicted that by 2020, 50% of all searches will be done via voice search. Marketers who have yet to consider voice in their marketing efforts might panic after hearing that statistic. After all, comScore is a reputable media measurement … “Voice Search Is Gaining Popularity, but Not as Quickly as Some People Think”
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In the quest to be the first to reach customers with the latest technology, some marketers are downplaying the importance of mobile devices or even predicting their demise and are moving on to other technologies (e.g., voice-activated technology, AR, VR, MR, etc.) In some cases, they are using what Google … “Marketers Should Still Bet on Mobile Devices #Mobilefirst”
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For quite some time, we have known that Internet users want websites to load quickly. In fact, in many cases, if the website loads too slowly, users won’t stick around. Since Google constantly strives to improve user experience, it is not surprising that website speed influences how Google ranks your … “ICYMI: Google Updated the Test My Site Tool to Help Businesses Provide a Faster Mobile Experience”
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Podcast consumption is on the rise. With this in mind, now might be the time to start using podcasts to market your products or services. This doesn’t always mean that you need to dedicate your time and resources to creating your own podcast. There are great ways to use podcasting … “Ways to Use Podcasts to Reach Your Target Market”
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Steve Jobs was extremely adept at predicting what consumers would want even before they knew they wanted it. It’s therefore not surprising that Jobs was bullish on the future of podcasting early on. According to a Forbes article, “Back in the summer of 2005, Steve Jobs and Apple announced they … “The Rise of Podcast Consumption and Why It’s Important for Your Business”
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As I write about each year, success in business often requires predicting what potential challenges and opportunities the business will face on the road ahead. Currently, we don’t have an app that will tell us everything that we need to know. Therefore, business leaders need to navigate the old fashioned … “32 Things to Watch in 2019 and Beyond”
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