Is Twitter Destined to Fail or Did It Find a Creneau?

People are always trying to assess the future of various social networking sites. For businesses, this type of assessment is needed from time to time, because businesses don’t want to invest heavily in a particular social networking site only to see it close its doors. Therefore, it’s not surprising that … “Is Twitter Destined to Fail or Did It Find a Creneau?”

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Don’t Worry, They’re Just Words

Words have power. We use words to communicate ideas to other people when we talk, sing songs, write articles, or even send messages on social networking sites. However, we often don’t think about the words that we are using. Furthermore, other people don’t always interpret what we are trying to … “Don’t Worry, They’re Just Words”

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Some Things to Consider When Choosing Where to Post Content

Many businesses have dedicated a lot of resources to try to figure out why content gets shared on the Internet. While many factors play a role in influencing what gets shared and what doesn’t, most experts agree that posting great content is essential. After all, why would people share something … “Some Things to Consider When Choosing Where to Post Content”

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You Can Learn A Lot in the Margins

The way that we live our lives is constantly changing as a result of advancements in technology. In some cases, the changes have been subtle. In others, the changes have been far more dramatic. Either way, it is hard to question that most of this change is for the better. … “You Can Learn A Lot in the Margins”

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Marketing: A Case for Using Traditional Media

Online marketing is becoming necessary for brands because their customers and potential customers spend a lot of time on the Internet. Mobile marketing is also becoming more important because it often gives brands the ability to reach their target audience when these consumers are making purchase decisions at retail stores … “Marketing: A Case for Using Traditional Media”

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In the Spotlight: Tumblr

In order to compete, it is becoming more important for brands to have a presence on social networking sites. When it comes to social media, a lot of focus has been placed on Facebook, Twitter, LinkedIn, YouTube and more recently, Google+. However, brands, particularly those that are targeting consumers age … “In the Spotlight: Tumblr”

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The Importance of Pinpointing Your Target Market

In order for your marketing campaigns to be successful, you need to make sure that your marketing message is appealing to the right audience. Sometimes this means that you need to create marketing campaigns that will appeal to your target audience and only your target audience. To illustrate this, let’s take a … “The Importance of Pinpointing Your Target Market”

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