As a recent eMarketer article points out, the amount of money that businesses spend on digital advertising is projected to increase dramatically in next few years. With all this money being spent on digital advertising, businesses hopefully are making the investment in conversion rate optimization (CRO). Otherwise, they are leaving … “Using Scent to Make Your Digital Advertising Work Smarter”
Read More
In recent years, when you tuned in to watch the Super Bowl, you could expect to see some beer commercials, car commercials, an occasional movie trailer, and a GoDaddy commercial or two that featured scantily dressed women who encouraged viewers to host their web sites or register their domain names … “Not Your Father’s Super Bowl Ads”
Read More
It’s the time of year when businesses look back at the year that was and evaluate what worked and what didn’t. This time of year also brings with it predictions for the new year. While many experts put forth some very good educated guesses about what will work for businesses … “Year-End Assessments Aren’t Enough”
Read More
As a former survey researcher, I understand the importance of measuring the success of your marketing efforts. If you don’t have a way to measure how well any given marketing campaign is doing, how do you know whether or not it’s worth the time and effort? And, maybe more important, … “The Hidden ROI of Social Media Marketing”
Read More