Using #Hashtags to Connect to Consumers on Social Networking Sites

In the United States, there are a lot of consumers who use social networking sites, many of whom access them on a mobile device. And, these numbers continue to increase as time goes on. Knowing how to connect to these consumers is a very important skill for all marketers to … “Using #Hashtags to Connect to Consumers on Social Networking Sites”

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Your Customers Want a Better Mobile Shopping Experience

It should now be clear that mobile devices are going to play a huge role in how customers research, search for, and buy products for the foreseeable future. This is a fact that we have known for a few years now. However, while more businesses are starting to make investments … “Your Customers Want a Better Mobile Shopping Experience”

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More Evidence That Smartphones Are Key to Success in an Omnichannel Retail World

The role that mobile devices play in retail continues to grow. Not only are consumers using mobile devices to research products and get recommendations, a growing number of transactions are being completed on mobile. According to a recent press release, Criteo’s “Q4 2015 State of Mobile Commerce Report” found that … “More Evidence That Smartphones Are Key to Success in an Omnichannel Retail World”

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In an Omnichannel Retail World, It’s “Bricks” AND “Clicks”

In recent years, e-commerce retail sales have grown at a faster rate than sales in the more traditional “brick and mortar” locations, but it would be a mistake to think that “brick and mortar” stores are going to go the way of the Dodo bird. As a CBS news article … “In an Omnichannel Retail World, It’s “Bricks” AND “Clicks””

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Why Inventory Management Systems Are So Important to the Future of Digital Marketing

When consumers shop online, they are often given recommendations based on some criteria (e.g., past purchases, reviews, similar items searched and viewed, etc.) These recommendations often help consumers find the items that meet their needs and ultimately lead to increased sales. When a brand or retailer recommends a product to … “Why Inventory Management Systems Are So Important to the Future of Digital Marketing”

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Macy’s “Pick to the Last Unit” Program Is Great News for Mobile Marketing

Earlier this month, Tyco Retail Solutions announced that its TrueVUE RFID Inventory Visibility platform is being used to power Macy’s “Pick to the Last Unit” (P2LU) program for omni-channel fulfillment of customer purchases. While this is great news for Macy’s, the brands it sells, and its customers, it might be … “Macy’s “Pick to the Last Unit” Program Is Great News for Mobile Marketing”

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Why Brands Shouldn’t Wait to Invest in Mobile Marketing

If your brand hasn’t allocated at least some of its marketing budget to mobile, it is missing out on a huge opportunity. Even brands that have taken a wait and see approach to mobile marketing are starting to see the value that mobile brings to the table. In fact, according … “Why Brands Shouldn’t Wait to Invest in Mobile Marketing”

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Six More Things That Will Influence Business in 2016

From the buzz on the Internet, it would be easy to guess that 2016 will be the year of mobile or the year of the Internet of Things. I’d argue that it is going to be the decade of mobile or the decade of the Internet of Things. I’d even … “Six More Things That Will Influence Business in 2016”

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The Internet of Things and the Future of Digital Marketing and Public Relations

Technology is changing the world that we live in. In fact, with the rapid increases in computer processing power and the decreases in the costs-of-production, the world that we live in is changing at a mind-blowing rate. When looking at marketing and public relations, many businesses are currently still trying … “The Internet of Things and the Future of Digital Marketing and Public Relations”

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Buy Online, Pick Up in Store Isn’t a New Idea – But the Process Still Needs Improvement

Offering customers the option to buy a product online and pick it up in the brick-and-mortar store is not new idea. In fact, I remember Circuit City offering this option way back in the early 2000s. However, even though the idea has been around for a while, many stores often … “Buy Online, Pick Up in Store Isn’t a New Idea – But the Process Still Needs Improvement”

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