Beyond the Check-In: A Loyalty Program That Is Worth Checking Into

If you have been reading my blog posts for the last few months, you know that I am a fan of social media, and location-based social networking sites, in particular. In a previous post, titled “In the Spotlight: An Introduction to Foursquare for Business,” I wrote about some of the ways that … “Beyond the Check-In: A Loyalty Program That Is Worth Checking Into”

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Using Facebook’s Demographic Data for Market Research

In today’s business environment, results need to be measured and success needs to be proven. That’s just the way it is. The Internet has given brands the ability to measure a lot of things (e.g., pageviews, unique visitors, conversion rates, click-through rates, etc.) And, social media monitoring tools are getting … “Using Facebook’s Demographic Data for Market Research”

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