Many people are listening to the medical community’s advice (or the government’s direct orders) to stay at home during the COVID-19 Pandemic. As a result, many of your potential customers have turned to social media for information and entertainment during this time. Many of these people have delayed their purchases … “Why Now Might Be the Time to Use Tik Tok to Promote Your Brand”
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This year has gotten off to a rough start. With the CDC recommending social distancing and many businesses temporarily shuttering their doors in an effort to slow down the spread of COVID-19, many people are choosing to self-isolate even before coming in contact with the virus. This increased isolation has … “In 2020, Social Media Marketing Shouldn’t Be About “Selling””
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Prior to the Internet, if you had a movie you wanted to make, a book that you wanted to write, a song that you wanted people to hear, or you wanted to take part in just about any other creative endeavor, you had to find the right person or company … “Algorithms Are the New Content Gatekeepers: An Introduction”
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As you already know, there is a lot of information being shared on the Internet. As you also hopefully know, just because it is on the Internet doesn’t necessarily mean that it’s true. In a post last year, I warned readers to fact-check the statistics that they are sharing online, … “Think About What You’re Sharing Online Part 2: Words Have Power”
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There is a lot of information being shared on the Internet. This is great if it is used to entertain, mobilize people to action, or help people make educated decisions. The problem is that people often share things online without really thinking about what they’re sharing. This leads to the … “Think About What You’re Sharing Online: Is That Statistic Really Accurate?”
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The way customers shop, in general, is changing with more and more customers going online to research and buy products. Furthermore, smartphones have also modified the way customers shop in brick-and-mortar stores. This means that retailers are going to need to rethink everything. And, that means everything. For store employees, … “The Future of the Retail Sales Associate—Another Reason Why Retailers Need to Provide More Mobile-Optimized Content Online”
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It has been well documented that consumers often turn to their smartphones while shopping. In fact, according to a study conducted by Salsify in September of 2016, 77% of all shoppers report using mobile devices while shopping in a brick-and-mortar store. In comparison, only 35% say that they would turn … “Fashion Retailers Could Benefit by Providing Basic Fashion Tips Online”
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Note: This post deviates from the regular voice of this blog. It is meant to document the beginning of my fundraising efforts for the Crohn’s and Colitis Foundation. I am posting it because it will give some context to future posts. It also lets readers know where else they can … “Charity Runner: The Beginning of a Fundraising Journey”
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Throughout history, there have been many products that didn’t survive the Darwinian test. But, those that have survived have helped launch careers and built companies. Many of these companies have an interesting story to tell. For example, did you know that some of the most beloved breakfast cereals can trace … “Many Success Stories Actually Are Great Stories”
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Digital marketers spend a lot of time assessing the effectiveness of their online content by looking at things that can be tracked and measured (e.g., clicks, likes, shares, comments, etc.) However, if we only pay attention to online metrics, we are most likely underestimating the reach and efficacy of our … “Your Online Content Might Reach More People Than You Think”
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