Many people are listening to the medical community’s advice (or the government’s direct orders) to stay at home during the COVID-19 Pandemic. As a result, many of your potential customers have turned to social media for information and entertainment during this time. Many of these people have delayed their purchases … “Why Now Might Be the Time to Use Tik Tok to Promote Your Brand”
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This year has gotten off to a rough start. With the CDC recommending social distancing and many businesses temporarily shuttering their doors in an effort to slow down the spread of COVID-19, many people are choosing to self-isolate even before coming in contact with the virus. This increased isolation has … “In 2020, Social Media Marketing Shouldn’t Be About “Selling””
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The idea of having a distinct sound that people associate with a brand is not a new concept. For many years, businesses large and small that used radio and television ads to reach their target audience created specific sounds or jingles that customers came to recognize and associate with the … “Why It’s Important to Know What Your Brand Sounds Like”
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For years now, many experts have predicted the demise of cash. Those who make these predictions are encouraged when companies like Apple report increased usage of proximity mobile payments. In fact, Apple’s Q4 2018 earnings report and conference call reported: “Triple transaction volume year-over-year for Apply Pay.” But even with … “Cashless Stores: Ahead of Their Time or Just Bad for Business?”
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The package that a product is sold in is valuable. In fact, sometimes it can actually be the reason why a customer chooses one product over another. Malcolm Gladwell highlighted this in his book, “Blink: The Power of Thinking Without Thinking.” In the book, Gladwell talked about Louis Cheskin’s work … “Product Packaging—Valuable Real Estate in a Mobile World”
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In almost every instance where a business is trying to sell a product or service, it takes multiple positive interactions before a prospect becomes a paying customer. The average number of positive interactions, or touches at various touchpoints, required typically varies by the type of product or service being sold. Furthermore, … “Sometimes It’s What a Brand Doesn’t Do That Loses the Sale”
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In the United States, there are a lot of consumers who use social networking sites, many of whom access them on a mobile device. And, these numbers continue to increase as time goes on. Knowing how to connect to these consumers is a very important skill for all marketers to … “Using #Hashtags to Connect to Consumers on Social Networking Sites”
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When consumers shop online, they are often given recommendations based on some criteria (e.g., past purchases, reviews, similar items searched and viewed, etc.) These recommendations often help consumers find the items that meet their needs and ultimately lead to increased sales. When a brand or retailer recommends a product to … “Why Inventory Management Systems Are So Important to the Future of Digital Marketing”
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Many experts agree that having a well-written blog that delivers value to customers is a great way to generate leads and increase traffic to your website, particularly if you work in the B2B world. In fact, as a HubSpot blog post points out, “B2B marketers that use blogs receive 67% … “Content Marketing Basics: It Doesn’t Pay to Plagiarize”
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The business world was buzzing this week about REI’s decision to close its brick and mortar stores on one of the busiest shopping days of the year—Black Friday. While it might have cost them some money in the short term, it was a very savvy business decision for many reasons. … “An Early and Online 2015 Holiday Shopping Season – Why REI Closing on Black Friday Is Good Business”
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