From Mobile Phones to Minority Report: The Future of Advertising Begins Now

Technology is changing the way that consumers shop. It is also changing the way that brands and retailers advertise the products and services that they have for sale. In a post that I wrote earlier this month, I pointed out how mobile phones are becoming a bigger factor as more consumers reach … “From Mobile Phones to Minority Report: The Future of Advertising Begins Now”

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Smartphones Are Changing the Way We Shop

One of the biggest challenges that retailers face once they get consumers into their stores is finding ways to get customers to see the products that they have for sale. For this reason, many store owners go to great lengths to make sure that the design and layout of their … “Smartphones Are Changing the Way We Shop”

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Beyond the Check-In: The Sweet Sound of Location-Based Marketing

The number of people who own smartphones in the United States continues to rise. According to comScore, for the three-month period ending in December of 2012, 97.9 million people in the United States owned smartphones, up 12% from the preceding three month period. Therefore, as I mentioned last week in a … “Beyond the Check-In: The Sweet Sound of Location-Based Marketing”

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From Touchdowns to GRAMMYs

Last week, I wrote a blog post that pointed out that brands are now taking advantage of the fact that many people have access to a smartphone, tablet computer or a laptop when they watch television. As I pointed out in that post, brands that aired commercials during the Super … “From Touchdowns to GRAMMYs”

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Are You Ready for Some Football? (The Second Screen Edition)

Historically, the Super Bowl has been one of the most viewed telecasts of the year. According to The Nielsen Company, five of the six most watched prime-time telecasts of all time in the U.S. were Super Bowls. In fact, the last four Super Bowls played (2008 to 2011) are on … “Are You Ready for Some Football? (The Second Screen Edition)”

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Is There a Daily Deal Site for the Rest of Us?

With the rapid advances in technology, savvy marketers are finding additional ways to advertise their products and services. To help fill the need for additional marketing vehicles, smart tech startups are stepping up and creating interesting sites that are redefining the way consumers interact with businesses. Some of these tech … “Is There a Daily Deal Site for the Rest of Us?”

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What Apps Are Currently on Your Smartphone?

As I mentioned in a post earlier this month, comScore reported that for the three-month average period ending in October 2011, 90 million people in the United States owned smartphones. As would be expected, this number continues to increase. In fact, according to Flurry Analytics, 6.8 million Android and iOS … “What Apps Are Currently on Your Smartphone?”

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An Increasing Number of People Use Smartphones to Research and Buy Products

The number of people who own smartphones in the United States is on the rise. According to comScore, for the three-month average period ending in October 2011, 90 million people in the United States owned smartphones, up 10 percent from the preceding three month period. With the holiday gift-giving season … “An Increasing Number of People Use Smartphones to Research and Buy Products”

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Is a Lack of Creativity Discouraging People From Scanning QR Codes?

It’s a fact that more brands are using QR codes for marketing purposes. However, as I pointed out in the last post, the number of people who are actually scanning QR codes is relatively low. Let’s put aside some of the other reasons why consumers would choose not to scan … “Is a Lack of Creativity Discouraging People From Scanning QR Codes?”

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