Why Now Might Be the Time to Use Tik Tok to Promote Your Brand

Tik Tok image by Kon KarampelasMany people are listening to the medical community’s advice (or the government’s direct orders) to stay at home during the COVID-19 Pandemic.

As a result, many of your potential customers have turned to social media for information and entertainment during this time.

Many of these people have delayed their purchases until they know what their economic future has is store.

As mentioned in the last post, while connecting with your customers on social networking sites might not lead to increased sales in the short term, it might be a good idea to find ways to be there for them to help them get through this difficult time. This might be as simple as finding ways to alleviate their boredom by providing entertainment on social networking sites.

With this in mind, now might be a great time for your brand to start looking for ways to use Tik Tok to entertain and inform consumers.

If you can make them smile or forget their problems even for a little while, it might make a difference when the world gets back to normal after we find a vaccine or a cure for COVID-19.

It’s Something That Your Marketing Team Can Do While Working From Home

As with every social networking site, getting started on Tik Tok starts with learning what works on the platform.

Chances are that your marketing team is telecommuting. There is also a good chance that are they are a little stressed.

Asking them to try out Tik Tok might be a way be a great way to help them alleviate some of this stress. They can then report back and offer suggestions as to what they think would work for your brand.

But, beware, the app is addictive.

Therefore, it is a good idea to set up guidelines as to how much “work” time should be spent on the app.

Trying Tik Tok is one way to learn about the app. There is also a lot of good advice out there to help suggest how to use the app in your marketing efforts.

For example, HubSpot is a great place to start if you want to find out how to generate leads using Tik Tok.

Remember, Now Is Not the Time For “Selling”

I can’t say this enough.

For many brands, now is not the time to “sell” to your customers.

If they need your product, they will buy it. If they don’t, they are probably going to wait to make the purchase.

However, given the fact that people have a lot of time on their hands, now might be the time to connect with them in more subtle ways on social networking sites, including Tik Tok.

This effort should lead to increased sales when things get back to normal.

Photo credit: Kon Karampelas on Unsplash.

Chad Thiele

Chad Thiele

I am a marketing analyst and strategist. I earned my master's degree from West Virginia University in Integrated Marketing Communications in 2023. I also hold a bachelor's degree from UW-Madison in Sociology with a Concentration in Analysis and Research, and I completed the Mobile Marketing Professional Certificate Program from Auburn University in 2015.