You may have read the Mashable article that reported that Instagram now has more daily active users on mobile than Twitter.
Yes, it’s true, according to comScore Instagram had 7.3 million daily mobile users in August, compared to 6.9 million for Twitter.
However, Twitter enthusiasts need not worry at all. After all, the numbers that were reported by comScore are only based on mobile users and many of Twitter’s users access the site via its website on their PC.
In fact, according to eBizMBA Inc., as of September 2012, Twitter is the 9th most popular website.
Furthermore, I think it’s misleading to compare Twitter and Instagram, because they are two very different types of social networking sites. In fact, even though Facebook now owns Instagram, Instagram and Twitter currently have a very symbiotic relationship. That is, many Instagram users use Twitter to share their photos with other people in their network—particularly those who aren’t using Instagram. This benefits both Twitter, as its users can share additional content, and Instagram, as its users can have their photos reach a larger audience.
Therefore, the fact that Instagram has more daily active users on mobile than Twitter is only half the story.
In fact, I don’t think that it’s a story at all.
In the end, Twitter is still a great place to for advertisers to focus when trying to generate buzz about their products or services. As I plan to point out in the next post, this is particularly true when used in conjunction with some other event or as a part of a larger marketing or public relations campaign.
Photo credit: eldh on Flickr.