The JWT 100 Things to Watch in 2012 List

The new year brings with it new hope and new challenges.

In an effort to plan for these challenges, it’s a good idea for businesses to look to the experts to see what trends that they think will influence the business environment in the upcoming year.

With this in mind, I visited the JWT Intelligence website recently and found their list of the 100 Things to Watch in 2012.

There are definitely some very interesting things that are on their radar, including:

* Access everywhere

* Anywhere, any-way shopping

* App overload

* Apps for an aging world

* Cloud security

* Electric fleets

* Facebook’s IPO

* Fuel from waste

* Gesture recognition

* Internet-enabled cars

* iTV

* Mobile security

* The personal retailer

* Screened dining

* Screened shopping

* Smarter check-ins

* Social seating

* Tap-and-pay incentives

* TV commerce

* Unwrapping the process

* Virtual fitting rooms

* Voiced-based microblogging

* Voice control

* Web chat everywhere

* YouTube, the new boob tube

Final Thoughts

I think that JWT Intelligence put together a very interesting list. I suggest that you check it out in its entirety.

In fact, with the increasing number of people who own smartphones, I think that creating apps for the aging world is an idea that is definitely worth exploring.

Although I’d like to see most of the other things on their list become a reality, I’m not sure if they will gain widespread acceptance in 2012.

However, with all the smart people out there who are looking for ways to change the world… who knows?

Photo credit: Valerie Everett on Flickr.

Chad Thiele

Chad Thiele

Marketing analyst and strategist, content curator, applied sociologist, proud UW-Madison alumnus, and an Auburn-trained mobile marketer. My goal is to help businesses identify trends that will help them achieve their marketing objectives and business goals. I'm currently looking for my next career challenge. Please feel free to contact me anytime at: