Tag WordPress

In the Spotlight: Blogging Frequency

Wordpress stickersAs I pointed out in the last blog post, it is extremely important that you monitor and participate in the conversations that are going on about your brand wherever your customers choose to communicate.

Therefore, I am starting the “In the Spotlight” blog post series. These posts will focus on one of the communication channels that people are using to exchange information with each other.

It only makes sense that my first “In the Spotlight” post would focus on blogs.

As is the case with many of the other topics that I will examine in the future, blogs and blogging can’t be thoroughly covered in one blog post. Therefore, I’m going to focus on blogging frequency, specifically. Future blog posts will focus on other areas of blogging (e.g., content, length, distribution, etc.)

Suggestions from the experts

When you start any new project, I would suggest researching what has been successful with other people or businesses, before you jump headfirst into it. That’s exactly what I did.

Fortunately, if you Google it, you will find that there’s a lot of great advice out there on this topic.

In fact, almost every blogger has an opinion on how often you should be posting to your blog.

Chris Brogan points out in a blog post titled “A Sample Blogging Workflow” on www.chrisbrogan.com, “The frequency of blog posts you choose is important. Many posts a day is great, if you can keep it up. Once a day is probably ideal (but not as easy as it seems). Once every two or three days means your readers won’t know what to expect. Once a week might be enough, depending on how niche your blog is, and how authoritative you are to begin with. But no matter what you decide, make the decision and stick with the schedule.”

In a recent blog post titled “On the Argument to Post Blog Content Daily”, Nate Riggs, blogger at nateriggs.com, makes a strong argument for posting daily.

In his post, Nate links to a blog post written by Cheryl Harrison, blogger at beingcheryl.com, titled “On maintaining a regular blog post schedule”. In her blog post, Cheryl makes the case for posting content only when you have something worthwhile and meaningful to tell your audience.

So what is the correct answer?

As mentioned, there are several schools of thought on blogging frequency, and the purpose of the blog definitely plays a role in the decision making process.

However, I recently read an article titled “The Best Blog Posting Schedule Ever: Finally, Proof and Real Numbers!” that made perfect sense. It was written by Marcus Sheridan and posted on www.thesaleslion.com.

The conclusion that he came to was that there is no perfect blogging schedule. Instead, you should choose a blogging schedule that “allows you to accomplish your goals and love every minute of this wonderful act we call blogging.”

That sounds like good advice to me.

My blogging schedule

I am definitely going to heed Chris Brogan’s advice (i.e., create a schedule and stick with it.)

In the future, I might follow Nate Riggs’ advice, and post daily. However, I want to start off with a more realistic goal.

I also hope that I can deliver valuable content every time I post, as Cheryl Harrison suggests.

And, I am definitely going to keep Marcus Sheridan’s advice in mind. Therefore, sometime down the road, I might change my blogging schedule based on my goals and time constraints (and my desire to have some fun in the process.)

So, for now, I plan to start by posting on Monday, Wednesday and Friday at 3 p.m. CDT.

With that said, see you again on Monday.

Have a great weekend.

Photo credit: magerleagues on Flickr.

Chad Thiele

Marketing analyst and strategist, content curator, applied sociologist, proud UW-Madison alumnus, and an Auburn-trained mobile marketer. My goal is to help businesses identify trends that will help them achieve their marketing objectives and business goals. I'm currently looking for my next career challenge. Please feel free to contact me anytime at: chadjthiele@gmail.com.

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