They Only Cost a Tweet! #tweetshop

The Kellogg Company Introduces Special K Crisps to the UK In his book, “Why We Buy: The Science of Shopping—Updated and Revised for the Internet, the Global Consumer, and Beyond,” (affiliate link) Paco Underhill points out that, “Close to 90 percent of all new grocery products fail, but it isn’t because … “They Only Cost a Tweet! #tweetshop”

Read More

Every Interaction With a Consumer Is Marketing

Others have said it before, but I will say it again. Marketing is not handled by just the people in a company’s marketing department. Marketing is everyone’s responsibility. I was reminded of this yesterday, when I was at the post office. I arrived only 15 minutes before the post office … “Every Interaction With a Consumer Is Marketing”

Read More