Sometimes It’s What a Brand Doesn’t Do That Loses the Sale

In almost every instance where a business is trying to sell a product or service, it takes multiple positive interactions before a prospect becomes a paying customer. The average number of positive interactions, or touches at various touchpoints, required typically varies by the type of product or service being sold. Furthermore, … “Sometimes It’s What a Brand Doesn’t Do That Loses the Sale”

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Luxury Shopping Bags: Status Symbols and Social Media Props

People love to shop and they love to let people know about it. Therefore, it’s not surprising that for many years luxury retailers have given their customers the ability to let their friends, neighbors, and just about anyone else know that they have just spent some of their hard-earned money … “Luxury Shopping Bags: Status Symbols and Social Media Props”

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Five Basic Things Retailers Can Do to Integrate Social Media into the Offline Shopping Experience

A majority of consumers in the United States own a smartphone. That means that they have the ability to research products, compare prices, and share their experiences on social networking sites while they shop in a retailer’s brick-and-mortar store. While there are retailers out there that are doing some very … “Five Basic Things Retailers Can Do to Integrate Social Media into the Offline Shopping Experience”

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Using #Hashtags to Connect to Consumers on Social Networking Sites

In the United States, there are a lot of consumers who use social networking sites, many of whom access them on a mobile device. And, these numbers continue to increase as time goes on. Knowing how to connect to these consumers is a very important skill for all marketers to … “Using #Hashtags to Connect to Consumers on Social Networking Sites”

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Using Search Engine Optimization for Online Reputation Management

As I post this, we are only a few hours from the start of a new year. Although the new year brings with it hope of a new beginning, the past is not that easy to escape. This is truer than ever before given the fact that people can find … “Using Search Engine Optimization for Online Reputation Management”

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Reward Customers for Good Behavior to Generate Positive Word of Mouth

The world would be a better place if we all treated each other a little nicer. Maybe if good manners were assigned a monetary value, more people would be on their best behavior. This is exactly what a few restaurants and coffee shops have done. In the process, they have … “Reward Customers for Good Behavior to Generate Positive Word of Mouth”

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The Decrease in Social Sharing, Mobile Websites, and Dark Social

Content marketing is a great way to generate leads for your business. Smart businesses know this and have invested a lot of money into creating great content and optimizing it for search so that customers and prospects find their business when it is most important… when the customers and prospects … “The Decrease in Social Sharing, Mobile Websites, and Dark Social”

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Green Is Good for Business

In his book, “An Inconvenient Truth: The Planetary Emergency of Global Warming and What We Can Do About It,” Al Gore makes a strong case for addressing the issue of (human-caused) global warming before it is too late. It should be noted that there are skeptics out there who say that … “Green Is Good for Business”

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Oreo Knows the Only Winning Move Is Not to Play the Game

After being challenged to a game of tic-tac-toe by Kit Kat, Oreo wisely declined in a way that would make fictional characters Dr. Stephen Falken and David Lightman proud. As I explained in a recent post, movies often contain lessons mixed in with the car chases and beautiful people living … “Oreo Knows the Only Winning Move Is Not to Play the Game”

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Good or Bad, Customer Feedback Is a Gift

Some products or services fail because they fix a problem that too few people need fixed. Others fail even though there is a demand for a product or service to fix a problem, it’s just that the company didn’t create the right product or service to fix it. I think from … “Good or Bad, Customer Feedback Is a Gift”

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