Green Is Good for Business

In his book, “An Inconvenient Truth: The Planetary Emergency of Global Warming and What We Can Do About It,” Al Gore makes a strong case for addressing the issue of (human-caused) global warming before it is too late. It should be noted that there are skeptics out there who say that … “Green Is Good for Business”

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Oreo Knows the Only Winning Move Is Not to Play the Game

After being challenged to a game of tic-tac-toe by Kit Kat, Oreo wisely declined in a way that would make fictional characters Dr. Stephen Falken and David Lightman proud. As I explained in a recent post, movies often contain lessons mixed in with the car chases and beautiful people living … “Oreo Knows the Only Winning Move Is Not to Play the Game”

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Good or Bad, Customer Feedback Is a Gift

Some products or services fail because they fix a problem that too few people need fixed. Others fail even though there is a demand for a product or service to fix a problem, it’s just that the company didn’t create the right product or service to fix it. I think from … “Good or Bad, Customer Feedback Is a Gift”

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They Only Cost a Tweet! #tweetshop

The Kellogg Company Introduces Special K Crisps to the UK In his book, “Why We Buy: The Science of Shopping—Updated and Revised for the Internet, the Global Consumer, and Beyond,” (affiliate link) Paco Underhill points out that, “Close to 90 percent of all new grocery products fail, but it isn’t because … “They Only Cost a Tweet! #tweetshop”

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