word-of-mouth advertising – chadjthiele.com

Brands and Retailers Need to Integrate Social Media into the Offline Shopping Experience

March 18, 2016March 18, 2016 Chad ThieleLeave a comment

Many brands and retailers are using social media to advertise and build relationships with customers online. However, if these businesses fail to integrate social media into the shopping experience at brick-and-mortar stores, they are missing out on a huge opportunity. A Majority of U.S. Consumers Have a Smartphone According to … “Brands and Retailers Need to Integrate Social Media into the Offline Shopping Experience”

Using #Hashtags to Connect to Consumers on Social Networking Sites

March 10, 2016March 10, 2016 Chad ThieleLeave a comment

In the United States, there are a lot of consumers who use social networking sites, many of whom access them on a mobile device. And, these numbers continue to increase as time goes on. Knowing how to connect to these consumers is a very important skill for all marketers to … “Using #Hashtags to Connect to Consumers on Social Networking Sites”

Lessons Learned From the Telephone Game

June 09, 2012June 10, 2012 Chad Thiele5 Comments

Some of the most important lessons that we learn in life are taught to us early on. For example, I’m sure that most of you can remember playing the game Chinese whispers, or as it is commonly called in the United States, the “Telephone” game. In the game, a message … “Lessons Learned From the Telephone Game”

Social Networking Sites Should Not Replace Your Website or Blog

June 02, 2012June 02, 2012 Chad ThieleLeave a comment

On Friday, picplz announced that on July 3, 2012, it will shut down permanently. This is not surprising, given the fact that Instagram recently released an Android version of the Instagram app. Prior to the release of Instagram’s Android app, picplz was one of the best alternatives available to people … “Social Networking Sites Should Not Replace Your Website or Blog”

Don’t Worry, They’re Just Words: Part II

May 26, 2012May 27, 2012 Chad Thiele5 Comments

In my last post, I pointed out that the words that we choose to use can influence the way that people interpret what we are trying to say. At times, the ideas that we are trying to convey to others might not be properly communicated because the intended recipients don’t understand … “Don’t Worry, They’re Just Words: Part II”

Some Things to Consider When Choosing Where to Post Content

May 17, 2012May 18, 2012 Chad ThieleLeave a comment

Many businesses have dedicated a lot of resources to try to figure out why content gets shared on the Internet. While many factors play a role in influencing what gets shared and what doesn’t, most experts agree that posting great content is essential. After all, why would people share something … “Some Things to Consider When Choosing Where to Post Content”

How Businesses Can Get More Followers or “Likes” on Social Networking Sites*

May 02, 2012May 03, 2012 Chad ThieleLeave a comment

Do you want to know what the secret is to quickly gaining a lot of followers or “likes” on social networking sites? Well, here it is: Create a brand that is loved by people all over the world or become famous in some other area of your life. I say … “How Businesses Can Get More Followers or “Likes” on Social Networking Sites*”

#Twitter for Small Business: A Couple of Things to Consider

April 03, 2012April 04, 2012 Chad Thiele2 Comments

Last month, American Express launched a new program that allows American Express Cardmembers to save money by posting messages on Twitter. According to a press release on the American Express website, “Cardmembers can tweet their way to savings by syncing an eligible American Express® Card with Twitter at sync.americanexpress.com/twitter. To take … “#Twitter for Small Business: A Couple of Things to Consider”

The Power of Social Media

March 13, 2012March 16, 2012 Chad ThieleLeave a comment

People often see life through their own lens. Some people even go through life believing that most people in the world think the same way that they do and want to live the same way that they do. Furthermore, they believe that there is something wrong with those people who … “The Power of Social Media”