Are You Ready for Some Football? (The Second Screen Edition)

Historically, the Super Bowl has been one of the most viewed telecasts of the year. According to The Nielsen Company, five of the six most watched prime-time telecasts of all time in the U.S. were Super Bowls. In fact, the last four Super Bowls played (2008 to 2011) are on … “Are You Ready for Some Football? (The Second Screen Edition)”

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Social Media and Television Part Two: A Game of Ping-Pong

Lately, there has been an increased focus on social media marketing as social networking sites, blogs, podcasts, virtual gaming worlds, etc., have become more popular with consumers. However, traditional media (e.g., television, print, radio, etc.) is not going away any time soon. As I mentioned in a post, titled “Social … “Social Media and Television Part Two: A Game of Ping-Pong”

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Social Media and Television: A Symbiotic Relationship

If you search Google to find out the total number of hours that the average American spends watching television, you will find that the estimates vary by the source of the data. However, no matter what source you turn to for this estimate, it is very clear that Americans still … “Social Media and Television: A Symbiotic Relationship”

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Don’t Focus on Cord-Cutting – Focus on Changing the Delivery Channel

Every so often, someone writes an article that focuses on cable television cord-cutting. These articles tend to focus on the negative financial effects that it will have on the cable companies. However, I don’t think we should focus on cable television cord-cutting at all. Rather, when it comes to video … “Don’t Focus on Cord-Cutting – Focus on Changing the Delivery Channel”

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