The location and the size of the city that people live in tends to influence what sources they turn to for local news and information. This is something that marketers need to be aware of when deciding how best to reach their target audience. In a blog post that I … “The Geography of Marketing: Media Consumption Habits”
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Andy Rooney once said, “It’s paradoxical that the idea of living a long life appeals to everyone, but the idea of getting old doesn’t appeal to anyone.” This could be partially due to the fact that either through design or disregard, the products and services that brands offer tend to … “A Look at the Aging of America From a Retail Perspective”
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Question: 2013 will be the year of what? That is the question that many people are currently asking themselves. In November, iMedia Communications published a blog post that featured 16 business leaders making predictions as to what they think 2013 will be best known for. In the post, Mark Cuban, … “Seven Things on My Radar for 2013”
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We’ve all seen films where the main character needs to get access to another person’s computer files, so he or she asks a computer whiz for help. In the movies, said computer whiz often resorts to brute-force cracking (i.e., systematically checking all the possible passwords or cryptographic keys until the correct one is … “Why Marketers and Public Relations Professionals Should Be Concerned About Internet Security”
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You may have read the Mashable article that reported that Instagram now has more daily active users on mobile than Twitter. Yes, it’s true, according to comScore Instagram had 7.3 million daily mobile users in August, compared to 6.9 million for Twitter. However, Twitter enthusiasts need not worry at all. … “Only Half the Story: Instagram Now Has More Daily Active Users on Mobile Than Twitter”
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People are always trying to assess the future of various social networking sites. For businesses, this type of assessment is needed from time to time, because businesses don’t want to invest heavily in a particular social networking site only to see it close its doors. Therefore, it’s not surprising that … “Is Twitter Destined to Fail or Did It Find a Creneau?”
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Apple reported sales figures on Tuesday that made a lot of investors very happy. According to The New York Times, “The company reported Tuesday that soaring sales of the iPhone, especially in China, helped Apple nearly double its profit in the company’s fiscal second quarter.” The article also reports, “Apple … “Smartphones Are Changing Lives”
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According to the Society for Human Resource Management (SHRM) 2011 Employee Job Satisfaction and Engagement report, 83% of U.S. employees were at least somewhat satisfied with their jobs in 2011. While the percentage of employees who are satisfied with their jobs has been trending downward since 2009, the percentage of satisfied … “Insights From the SHRM 2011 Employee Job Satisfaction and Engagement Survey Report”
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Last month, I wrote a blog post that listed my top 10 social networking sites for 2011. On Sunday, I signed up for a social networking site that I predict will be included on the 2012 version of that list. In fact, by the end of the year, I think … “Pinterest: Tumblr for Grown-ups”
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The new year brings with it new hope and new challenges. In an effort to plan for these challenges, it’s a good idea for businesses to look to the experts to see what trends that they think will influence the business environment in the upcoming year. With this in mind, … “The JWT 100 Things to Watch in 2012 List”
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