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The Future of the Retail Sales Associate—Another Reason Why Retailers Need to Provide More Mobile-Optimized Content Online

May 23, 2018May 23, 2018 Chad ThieleLeave a comment

The way customers shop, in general, is changing with more and more customers going online to research and buy products. Furthermore, smartphones have also modified the way customers shop in brick-and-mortar stores. This means that retailers are going to need to rethink everything. And, that means everything. For store employees, … “The Future of the Retail Sales Associate—Another Reason Why Retailers Need to Provide More Mobile-Optimized Content Online”

Fashion Retailers Could Benefit by Providing Basic Fashion Tips Online

April 30, 2018May 04, 2018 Chad ThieleLeave a comment

It has been well documented that consumers often turn to their smartphones while shopping. In fact, according to a study conducted by Salsify in September of 2016, 77% of all shoppers report using mobile devices while shopping in a brick-and-mortar store. In comparison, only 35% say that they would turn … “Fashion Retailers Could Benefit by Providing Basic Fashion Tips Online”

28 Things to Watch in 2018 and Beyond

February 01, 2018April 25, 2018 Chad ThieleLeave a comment

The world that we live in is changing at a rapid pace. To prepare themselves for the future, leaders need to keep an eye on the things that will influence their businesses. With this in mind, one of my first posts each year lists the things that I think will … “28 Things to Watch in 2018 and Beyond”

Continuous Education Will Be Required to Keep up with Technological Change

January 23, 2018July 06, 2020 Chad ThieleLeave a comment

The rapid advancements in technology, including artificial intelligence (AI) and robotics, are changing the work that we do and the way it’s done. In fact, an article published on the CNBC website in October of 2017 cites a 2013 study conducted by Oxford University that “estimates that 47 percent of … “Continuous Education Will Be Required to Keep up with Technological Change”

Why Customer Experience Is More Important Than Ever Before

February 11, 2017February 11, 2017 Chad ThieleLeave a comment

No matter what product or service you sell, every business is your competition. While this has always been the case, current trends are forcing companies to face the reality that their customers now have the ability to spend their finite monetary resources in an unlimited number of ways. When they … “Why Customer Experience Is More Important Than Ever Before”

Things to Watch That Will Influence Business – the 2017 Edition

January 16, 2017January 16, 2017 Chad ThieleLeave a comment

Welcome to 2017. As I have done in recent years, my first post of the year will list the things that I am most interested in. This will not only help me stay focused on the important topics, but also serve to track whether or not I am watching the … “Things to Watch That Will Influence Business – the 2017 Edition”

A New Study Finds That Improving Customer Satisfaction Really Is Good for Business

September 27, 2016September 27, 2016 Chad ThieleLeave a comment

For years, marketing consultants have said that improving customer satisfaction is the key to success. However, while most business leaders would agree that customer satisfaction should be a top priority, many executives have only given it lip service. A new study from researchers from Michigan might change this, as they … “A New Study Finds That Improving Customer Satisfaction Really Is Good for Business”

Instagram Stories Might Be Good for Snapchat and Great for Marketers

August 16, 2016August 17, 2016 Chad ThieleLeave a comment

As I pointed out in a post last month, Snapchat has been experiencing healthy growth and has become a major player in the competition to get the most users and, ultimately, more marketing dollars invested in the app. However, after Instagram copied some of the features that make Snapchat unique, … “Instagram Stories Might Be Good for Snapchat and Great for Marketers”

Businesses Are Realizing That Snapchat Isn’t Going to Disappear Anytime Soon

July 21, 2016August 16, 2016 Chad ThieleLeave a comment

For a while now, marketers have debated about whether or not it is a good idea to use Snapchat to market a brand’s products or services. However, in recent months, the app that is known for its disappearing content seems to have more vocal fans than detractors. At the very … “Businesses Are Realizing That Snapchat Isn’t Going to Disappear Anytime Soon”

Low- or No-Tech Solutions for Retail Loss Prevention

June 20, 2016June 21, 2016 Chad ThieleLeave a comment

While the estimates vary by source, the fact is retailers lose a lot of money each year as a result of theft. According to one source, United States retailers are losing $60 billion a year due to shrinkage. That is billion with a “B”. This estimate was cited in a … “Low- or No-Tech Solutions for Retail Loss Prevention”