Showrooming, Webrooming, and the New Reality of Omni-Channel Retail

A few years ago, some retail experts speculated that mobile phones and online retailers would put many brick-and-mortar stores out of business. They thought that these brick-and-mortar stores would become nothing more than showrooms where customers would go to check out and try on merchandise, only to purchase the items … “Showrooming, Webrooming, and the New Reality of Omni-Channel Retail”

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User-Generated Content Is Fuel for Recommendation Engines

By now, most business leaders have heard that word-of-mouth recommendations from friends and family play a large role in the decision making process for many consumers. With this in mind, many of these same business leaders have also accepted that social media should be leveraged, and have thus established a … “User-Generated Content Is Fuel for Recommendation Engines”

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Local Inventory Ads: A Key Ingredient for Mobile Marketing Success (Case Study)

In the short term, having the ability to confidently tell a customer that you have the exact product in stock at a nearby brick-and-mortar store directly within a mobile ad or even on your website is going to give retailers a huge competitive advantage. However, before you know it, this … “Local Inventory Ads: A Key Ingredient for Mobile Marketing Success (Case Study)”

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Sometimes It’s What a Brand Doesn’t Do That Loses the Sale

In almost every instance where a business is trying to sell a product or service, it takes multiple positive interactions before a prospect becomes a paying customer. The average number of positive interactions, or touches at various touchpoints, required typically varies by the type of product or service being sold. Furthermore, … “Sometimes It’s What a Brand Doesn’t Do That Loses the Sale”

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Luxury Shopping Bags: Status Symbols and Social Media Props

People love to shop and they love to let people know about it. Therefore, it’s not surprising that for many years luxury retailers have given their customers the ability to let their friends, neighbors, and just about anyone else know that they have just spent some of their hard-earned money … “Luxury Shopping Bags: Status Symbols and Social Media Props”

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Brands and Retailers Need to Integrate Social Media into the Offline Shopping Experience

Many brands and retailers are using social media to advertise and build relationships with customers online. However, if these businesses fail to integrate social media into the shopping experience at brick-and-mortar stores, they are missing out on a huge opportunity. A Majority of U.S. Consumers Have a Smartphone According to … “Brands and Retailers Need to Integrate Social Media into the Offline Shopping Experience”

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Using #Hashtags to Connect to Consumers on Social Networking Sites

In the United States, there are a lot of consumers who use social networking sites, many of whom access them on a mobile device. And, these numbers continue to increase as time goes on. Knowing how to connect to these consumers is a very important skill for all marketers to … “Using #Hashtags to Connect to Consumers on Social Networking Sites”

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Your Customers Want a Better Mobile Shopping Experience

It should now be clear that mobile devices are going to play a huge role in how customers research, search for, and buy products for the foreseeable future. This is a fact that we have known for a few years now. However, while more businesses are starting to make investments … “Your Customers Want a Better Mobile Shopping Experience”

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More Evidence That Smartphones Are Key to Success in an Omnichannel Retail World

The role that mobile devices play in retail continues to grow. Not only are consumers using mobile devices to research products and get recommendations, a growing number of transactions are being completed on mobile. According to a recent press release, Criteo’s “Q4 2015 State of Mobile Commerce Report” found that … “More Evidence That Smartphones Are Key to Success in an Omnichannel Retail World”

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Why Inventory Management Systems Are So Important to the Future of Digital Marketing

When consumers shop online, they are often given recommendations based on some criteria (e.g., past purchases, reviews, similar items searched and viewed, etc.) These recommendations often help consumers find the items that meet their needs and ultimately lead to increased sales. When a brand or retailer recommends a product to … “Why Inventory Management Systems Are So Important to the Future of Digital Marketing”

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