For years now, many experts have predicted the demise of cash. Those who make these predictions are encouraged when companies like Apple report increased usage of proximity mobile payments. In fact, Apple’s Q4 2018 earnings report and conference call reported: “Triple transaction volume year-over-year for Apply Pay.” But even with … “Cashless Stores: Ahead of Their Time or Just Bad for Business?”
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The way customers shop, in general, is changing with more and more customers going online to research and buy products. Furthermore, smartphones have also modified the way customers shop in brick-and-mortar stores. This means that retailers are going to need to rethink everything. And, that means everything. For store employees, … “The Future of the Retail Sales Associate—Another Reason Why Retailers Need to Provide More Mobile-Optimized Content Online”
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It has been over a decade since the iPhone was first introduced to the world. In that time, smartphone use has skyrocketed. In fact, Deloitte expects smartphone penetration to approach 90 percent in the United States, with much of the growth being fueled by increased smartphone usage among older Americans. … “How Smartphones Will Influence the Future of Visual Merchandising and Store Design”
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The world that we live in is changing at a rapid pace. To prepare themselves for the future, leaders need to keep an eye on the things that will influence their businesses. With this in mind, one of my first posts each year lists the things that I think will … “28 Things to Watch in 2018 and Beyond”
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The rapid advancements in technology, including artificial intelligence (AI) and robotics, are changing the work that we do and the way it’s done. In fact, an article published on the CNBC website in October of 2017 cites a 2013 study conducted by Oxford University that “estimates that 47 percent of … “Continuous Education Will Be Required to Keep up with Technological Change”
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Macy’s is once again leading the charge into the future of retail. Earlier this year, Macy’s announced that it was expanding its use of item-level RFID technology to increase the accuracy of its inventory management system, thus making it easier for the retailer to sell more items both in its … “Macy’s Is Moving Toward the Future of Retail With RFID and Artificial Intelligence”
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For a while now, marketers have debated about whether or not it is a good idea to use Snapchat to market a brand’s products or services. However, in recent months, the app that is known for its disappearing content seems to have more vocal fans than detractors. At the very … “Businesses Are Realizing That Snapchat Isn’t Going to Disappear Anytime Soon”
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By now, you have probably heard about the new location-based augmented reality (AR) game from Niantic. According to USA Today, “The mobile game Pokémon Go topped 15 million downloads on Apple’s App Store and Google Play, according to estimates from research firm SensorTower.” “Pokémon Go is also among the most heavily used apps on a … “A Few Ways to Use Pokémon Go, Ingress, and Other AR Games to Promote Your Business”
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The package that a product is sold in is valuable. In fact, sometimes it can actually be the reason why a customer chooses one product over another. Malcolm Gladwell highlighted this in his book, “Blink: The Power of Thinking Without Thinking.” In the book, Gladwell talked about Louis Cheskin’s work … “Product Packaging—Valuable Real Estate in a Mobile World”
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Price, along with product, promotion, and place is one of the parts of marketing that E. Jerome McCarthy included on the list of four P’s that he used when he expanded on what Neil Borden coined as the “Marketing Mix.” While it is a very important part of marketing, price … “Added to the Watch List: Dynamic Pricing in Brick-and-Mortar Stores”
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