A Case for Cause Sponsorships

Cause sponsorships and cause marketing, in general, are effective ways to earn trust from consumers and increase the number of loyal customers for the brand. According to an article in the Houston Chronicle, “Sponsorship is a form of cause marketing that involves donating to an event or organization and receiving … “A Case for Cause Sponsorships”

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Ask Not What Your Country Can Do for Your Brand

As reported in a cnn.com article, titled “Obama signs debt ceiling bill, ends crisis,” “President Barack Obama on Tuesday signed into law a last-minute compromise plan to raise the nation’s $14.3 trillion debt ceiling, narrowly averting what could have been an unprecedented default with calamitous economic consequences.” What effect this … “Ask Not What Your Country Can Do for Your Brand”

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