Overcoming Choice Overload in Brick-and-Mortar Stores

In the classic book, “The Long Tail: Why the Future of Business Is Selling Less of More,” Chris Anderson makes the case that offering customers more choice will lead to more sales, at least in an online environment. However, there have been studies that show that more choices can potentially … “Overcoming Choice Overload in Brick-and-Mortar Stores”

Read More