The Dark Side of Social Media

People are having conversations online all the time. They are having conversations with their friends, with friends of friends, and with people who they have never even met in the terrestrial world. They’re even having conversations with their favorite brands (at least representatives of their favorite brands.) Social media is … “The Dark Side of Social Media”

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A Case Study on the Importance of Good Customer Service: Sig Samuels Dry Cleaning Co.

Many people will agree that having a dry cleaner that you can trust is a fairly important thing (it really only takes the loss of one of your favorite shirts to learn that lesson.) So, when I moved to Midtown Atlanta in the summer of 2010, one of the first … “A Case Study on the Importance of Good Customer Service: Sig Samuels Dry Cleaning Co.”

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The Life Cycle of a Social Networking Service

On June 28th, 2011, Google added its shiny new toy to the social networking space. Although it has only been about two weeks since the launch of Google+, many blog posts and news articles have already been written about it. Some talk about the features of Google+, some focus on its … “The Life Cycle of a Social Networking Service”

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The City That Banned Outdoor Advertising

Earlier this year, I watched Morgan Spurlock’s TEDTalk, “Morgan Spurlock: The greatest TED Talk ever sold,” on YouTube. As is the case with most TEDTalks, Morgan Spurlock’s TEDTalk was definitely worth watching. His talk focused on his documentary film about branding, advertising and product placement. Although I plan to focus on the … “The City That Banned Outdoor Advertising”

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