Beyond the Check-In: The Sweet Sound of Location-Based Marketing

The number of people who own smartphones in the United States continues to rise. According to comScore, for the three-month period ending in December of 2012, 97.9 million people in the United States owned smartphones, up 12% from the preceding three month period. Therefore, as I mentioned last week in a … “Beyond the Check-In: The Sweet Sound of Location-Based Marketing”

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An Increasing Number of People Use Smartphones to Research and Buy Products

The number of people who own smartphones in the United States is on the rise. According to comScore, for the three-month average period ending in October 2011, 90 million people in the United States owned smartphones, up 10 percent from the preceding three month period. With the holiday gift-giving season … “An Increasing Number of People Use Smartphones to Research and Buy Products”

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Is a Lack of Creativity Discouraging People From Scanning QR Codes?

It’s a fact that more brands are using QR codes for marketing purposes. However, as I pointed out in the last post, the number of people who are actually scanning QR codes is relatively low. Let’s put aside some of the other reasons why consumers would choose not to scan … “Is a Lack of Creativity Discouraging People From Scanning QR Codes?”

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The Allure of the QR Code

About a year ago, MasterCard and SunTrust Bank implemented an interesting marketing campaign that included larger-than-life versions of products that could potentially be on your holiday shopping list. As part of the marketing campaign, a huge tricycle was placed in the Five Points neighborhood in Atlanta, Georgia, and a gigantic digital camera … “The Allure of the QR Code”

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Useful Insight From “Why We Buy”

Recently, I finished reading “Why We Buy: The Science of Shopping—Updated and Revised for the Internet, the Global Consumer, and Beyond,” (affiliate link) by Paco Underhill. In my review of the book on Amazon.com and other various websites, I mention that the book is “one of the most informative and entertaining … “Useful Insight From “Why We Buy””

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The Business Decision: Unintended Consequences

Every waking minute, humans make choices. Do you wear the blue shirt or the white one? Do you eat lunch at Subway or McDonald’s? Do you eat lunch at all? Sometimes, external factors influence the decisions that we make. But in the end, we are still making a decision. When … “The Business Decision: Unintended Consequences”

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In the Daily Deal Marketplace, I’d Bet on Scoutmob

Groupon and LivingSocial are unquestionably the market leaders in the daily deal marketplace. As a blog post on blog.comscore.com, titled “Groupon, LivingSocial Grabbing Different Segments of the Daily Deal Marketplace,” points out, “The daily deal industry is busy, to be sure. There are hundreds of regional and internet-based competitors in … “In the Daily Deal Marketplace, I’d Bet on Scoutmob”

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In the Spotlight: Shopkick

On July 6, 2011, the shopping app, Shopkick, passed the 2 million active user mark. That’s pretty impressive, considering the fact that it has been less than a year since they first made the app available to the public. With Shopkick, consumers can earn points, or as they call them, … “In the Spotlight: Shopkick”

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