Are You Ready for Some Football? (The Second Screen Edition)

Historically, the Super Bowl has been one of the most viewed telecasts of the year. According to The Nielsen Company, five of the six most watched prime-time telecasts of all time in the U.S. were Super Bowls. In fact, the last four Super Bowls played (2008 to 2011) are on … “Are You Ready for Some Football? (The Second Screen Edition)”

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Is Your Business Ready for Some Football?

The NFL playoffs are in full swing. That means that the Super Bowl is only a few weeks away. Is your business ready? If your business hasn’t developed a strategy to help it get found when your potential customers use Google or any of the other search engines, then your … “Is Your Business Ready for Some Football?”

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Market Research Is Marketing

Market research is marketing. This statement might sound completely ludicrous to some people. To them, market research is all about collecting information about their customers, the products that they are selling, the effectiveness of their marketing campaigns, economic conditions or anything else that can influence their bottom line. It’s a … “Market Research Is Marketing”

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An Excellent Resource for Internet Marketing Advice – HubSpot

If you are looking to leverage the power of the Internet to help grow your business, one of the first places I’d suggest that you look is HubSpot. According to the “Company Fact Sheet” on hubspot.com, “HubSpot is an Internet marketing startup whose software helps businesses get found online, generate … “An Excellent Resource for Internet Marketing Advice – HubSpot”

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1911 Main Street’s Top 10 Social Networking Sites for Business 2011

This is the time of the year for holiday parties, college football bowl games, Santa Claus, and looking back at the year that was. It is also the time of year for “best of” lists… and lots of them. So, in keeping with the tradition, I submit to you my … “1911 Main Street’s Top 10 Social Networking Sites for Business 2011”

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Social Media and Television Part Two: A Game of Ping-Pong

Lately, there has been an increased focus on social media marketing as social networking sites, blogs, podcasts, virtual gaming worlds, etc., have become more popular with consumers. However, traditional media (e.g., television, print, radio, etc.) is not going away any time soon. As I mentioned in a post, titled “Social … “Social Media and Television Part Two: A Game of Ping-Pong”

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Sometimes It Pays to Trust Your Gut

As I mentioned in my last blog post, it is important that organizations measure the success of all of their marketing efforts. In most cases, measurement is required to justify the costs associated with each marketing campaign. Furthermore, when you monitor the results of each campaign on an ongoing basis, … “Sometimes It Pays to Trust Your Gut”

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The Power of a Positive Online Review

As I have mentioned in other blog posts, the Web has changed the rules when it comes to spreading information about local businesses. This is particularly true when we look at reviews that are given to local hotels, stores and restaurants. Before the advent of the World Wide Web, when … “The Power of a Positive Online Review”

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