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Algorithms Are the New Content Gatekeepers Part Three: Reputation Management and Online Rabbit Holes

August 31, 2019January 07, 2020 Chad ThieleLeave a comment

If you are concerned about how online communications affect your business, it is important to remember that businesses are made up of people. As people, we hopefully care about other people just as much or more than we care about making a profit. After all, if we don’t look out for … “Algorithms Are the New Content Gatekeepers Part Three: Reputation Management and Online Rabbit Holes”

Algorithms Are the New Content Gatekeepers Part Two: Organizing the Web

August 25, 2019August 25, 2019 Chad ThieleLeave a comment

It was not long after the World Wide Web was created that people began looking for ways to help users find content online. In fact, the first website was created by Tim Berners-Lee on August 6, 1991. The first search engine, W3Catalog, was created only two years later. This was … “Algorithms Are the New Content Gatekeepers Part Two: Organizing the Web”

Ignoring Your Potential Customers With Disabilities Will Affect Your Bottom Line

June 20, 2019June 21, 2019 Chad ThieleLeave a comment

According to the Centers for Disease Control and Prevention, “61 million adults in the United States live with a disability.” Let that sink in for a minute. About one in four adults in the United States have some form of disability. Many of these people are your customers or potential … “Ignoring Your Potential Customers With Disabilities Will Affect Your Bottom Line”

Voice Search Is Gaining Popularity, but Not as Quickly as Some People Think

May 30, 2019June 03, 2019 Chad ThieleLeave a comment

There are a lot of people still spreading the news that comScore predicted that by 2020, 50% of all searches will be done via voice search. Marketers who have yet to consider voice in their marketing efforts might panic after hearing that statistic. After all, comScore is a reputable media measurement … “Voice Search Is Gaining Popularity, but Not as Quickly as Some People Think”

ICYMI: Google Updated the Test My Site Tool to Help Businesses Provide a Faster Mobile Experience

April 30, 2019May 02, 2019 Chad ThieleLeave a comment

For quite some time, we have known that Internet users want websites to load quickly. In fact, in many cases, if the website loads too slowly, users won’t stick around. Since Google constantly strives to improve user experience, it is not surprising that website speed influences how Google ranks your … “ICYMI: Google Updated the Test My Site Tool to Help Businesses Provide a Faster Mobile Experience”

Fashion Retailers Could Benefit by Providing Basic Fashion Tips Online

April 30, 2018May 04, 2018 Chad ThieleLeave a comment

It has been well documented that consumers often turn to their smartphones while shopping. In fact, according to a study conducted by Salsify in September of 2016, 77% of all shoppers report using mobile devices while shopping in a brick-and-mortar store. In comparison, only 35% say that they would turn … “Fashion Retailers Could Benefit by Providing Basic Fashion Tips Online”

Businesses Are Realizing That Snapchat Isn’t Going to Disappear Anytime Soon

July 21, 2016August 16, 2016 Chad ThieleLeave a comment

For a while now, marketers have debated about whether or not it is a good idea to use Snapchat to market a brand’s products or services. However, in recent months, the app that is known for its disappearing content seems to have more vocal fans than detractors. At the very … “Businesses Are Realizing That Snapchat Isn’t Going to Disappear Anytime Soon”

Local Inventory Ads: A Key Ingredient for Mobile Marketing Success (Case Study)

April 20, 2016April 22, 2016 Chad ThieleLeave a comment

In the short term, having the ability to confidently tell a customer that you have the exact product in stock at a nearby brick-and-mortar store directly within a mobile ad or even on your website is going to give retailers a huge competitive advantage. However, before you know it, this … “Local Inventory Ads: A Key Ingredient for Mobile Marketing Success (Case Study)”

Machine Learning and the Future of SEO

November 05, 2015November 06, 2015 Chad ThieleLeave a comment

Many of your current and future customers have found or will find your business by doing a search on Google or some other search engine. This is true whether you work for a Fortune 500 company or the mom-and-pop store down the street. While many factors influence whether or not … “Machine Learning and the Future of SEO”

Is Twitter Destined to Fail or Did It Find a Creneau?

June 17, 2012June 17, 2012 Chad ThieleLeave a comment

People are always trying to assess the future of various social networking sites. For businesses, this type of assessment is needed from time to time, because businesses don’t want to invest heavily in a particular social networking site only to see it close its doors. Therefore, it’s not surprising that … “Is Twitter Destined to Fail or Did It Find a Creneau?”