The number of people who own smartphones in the United States continues to rise. According to comScore, for the three-month period ending in December of 2012, 97.9 million people in the United States owned smartphones, up 12% from the preceding three month period. Therefore, as I mentioned last week in a … “Beyond the Check-In: The Sweet Sound of Location-Based Marketing”
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BusinessDictionary.com defines cause-related marketing as, “Joint funding and promotional strategy in which a firm’s sales are linked (and a percentage of the sales revenue is donated) to a charity or other public cause. However, unlike philanthropy, money spent in cause-related marketing is considered an expense and is expected to show a return.” A recent AdAge article pointed out some statistics from two studies … “Why Is Cause-Related Marketing So Important? For Many Brands, the Answer Is Y”
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The number of people who own smartphones in the United States is on the rise. According to comScore, for the three-month average period ending in October 2011, 90 million people in the United States owned smartphones, up 10 percent from the preceding three month period. With the holiday gift-giving season … “An Increasing Number of People Use Smartphones to Research and Buy Products”
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It’s a fact that more brands are using QR codes for marketing purposes. However, as I pointed out in the last post, the number of people who are actually scanning QR codes is relatively low. Let’s put aside some of the other reasons why consumers would choose not to scan … “Is a Lack of Creativity Discouraging People From Scanning QR Codes?”
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About a year ago, MasterCard and SunTrust Bank implemented an interesting marketing campaign that included larger-than-life versions of products that could potentially be on your holiday shopping list. As part of the marketing campaign, a huge tricycle was placed in the Five Points neighborhood in Atlanta, Georgia, and a gigantic digital camera … “The Allure of the QR Code”
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Recently, I finished reading “Why We Buy: The Science of Shopping—Updated and Revised for the Internet, the Global Consumer, and Beyond,” (affiliate link) by Paco Underhill. In my review of the book on Amazon.com and other various websites, I mention that the book is “one of the most informative and entertaining … “Useful Insight From “Why We Buy””
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Every waking minute, humans make choices. Do you wear the blue shirt or the white one? Do you eat lunch at Subway or McDonald’s? Do you eat lunch at all? Sometimes, external factors influence the decisions that we make. But in the end, we are still making a decision. When … “The Business Decision: Unintended Consequences”
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