A New Study Finds That Improving Customer Satisfaction Really Is Good for Business

For years, marketing consultants have said that improving customer satisfaction is the key to success. However, while most business leaders would agree that customer satisfaction should be a top priority, many executives have only given it lip service. A new study from researchers from Michigan might change this, as they … “A New Study Finds That Improving Customer Satisfaction Really Is Good for Business”

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In Retail, the Best Price Is Not Always the Lowest

Whether in a brick-and-mortar retail store or on a retailer’s website, the price charged for the products or services sold will have an effect on sales. However, sometimes the retailer with the lowest price around won’t have the highest conversion rates. This post is intended to highlight some of the … “In Retail, the Best Price Is Not Always the Lowest”

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Macy’s Is Moving Toward the Future of Retail With RFID and Artificial Intelligence

Macy’s is once again leading the charge into the future of retail. Earlier this year, Macy’s announced that it was expanding its use of item-level RFID technology to increase the accuracy of its inventory management system, thus making it easier for the retailer to sell more items both in its … “Macy’s Is Moving Toward the Future of Retail With RFID and Artificial Intelligence”

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Businesses Are Realizing That Snapchat Isn’t Going to Disappear Anytime Soon

For a while now, marketers have debated about whether or not it is a good idea to use Snapchat to market a brand’s products or services. However, in recent months, the app that is known for its disappearing content seems to have more vocal fans than detractors. At the very … “Businesses Are Realizing That Snapchat Isn’t Going to Disappear Anytime Soon”

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A Few Ways to Use Pokémon Go, Ingress, and Other AR Games to Promote Your Business

By now, you have probably heard about the new location-based augmented reality (AR) game from Niantic. According to USA Today, “The mobile game Pokémon Go topped 15 million downloads on Apple’s App Store and Google Play, according to estimates from research firm SensorTower.” “Pokémon Go is also among the most heavily used apps on a … “A Few Ways to Use Pokémon Go, Ingress, and Other AR Games to Promote Your Business”

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Low- or No-Tech Solutions for Retail Loss Prevention

While the estimates vary by source, the fact is retailers lose a lot of money each year as a result of theft. According to one source, United States retailers are losing $60 billion a year due to shrinkage. That is billion with a “B”. This estimate was cited in a … “Low- or No-Tech Solutions for Retail Loss Prevention”

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Product Packaging—Valuable Real Estate in a Mobile World

The package that a product is sold in is valuable. In fact, sometimes it can actually be the reason why a customer chooses one product over another. Malcolm Gladwell highlighted this in his book, “Blink: The Power of Thinking Without Thinking.” In the book, Gladwell talked about Louis Cheskin’s work … “Product Packaging—Valuable Real Estate in a Mobile World”

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Added to the Watch List: Dynamic Pricing in Brick-and-Mortar Stores

Price, along with product, promotion, and place is one of the parts of marketing that E. Jerome McCarthy included on the list of four P’s that he used when he expanded on what Neil Borden coined as the “Marketing Mix.” While it is a very important part of marketing, price … “Added to the Watch List: Dynamic Pricing in Brick-and-Mortar Stores”

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Showrooming, Webrooming, and the New Reality of Omni-Channel Retail

A few years ago, some retail experts speculated that mobile phones and online retailers would put many brick-and-mortar stores out of business. They thought that these brick-and-mortar stores would become nothing more than showrooms where customers would go to check out and try on merchandise, only to purchase the items … “Showrooming, Webrooming, and the New Reality of Omni-Channel Retail”

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Customers Love Coupons, but Hate the Fine Print

There is a lot of evidence out there that coupons help drive sales. This is partially due to the fact that customers like coupons. In fact, I’d even go as far as to say that customers love coupons. They love to receive them and the love to use them. This … “Customers Love Coupons, but Hate the Fine Print”

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