The idea of having a distinct sound that people associate with a brand is not a new concept. For many years, businesses large and small that used radio and television ads to reach their target audience created specific sounds or jingles that customers came to recognize and associate with the … “Why It’s Important to Know What Your Brand Sounds Like”
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We are currently witnessing advancements in technology that are improving the way that we understand the human race and the world that we live in. This new technology brings with it ethical dilemmas that we need to grapple with. Specifically, we need to decide where the line should be drawn … “The Technology Is Now Available, but Should Your Business Use It?”
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Retail experts know that when customers use shopping carts in brick-and-mortar stores it increases the average number of items sold per transaction. It is therefore not surprising that stores are looking for ways to make the shopping cart an even more integral part of a customer’s shopping experience. Walmart is … “The Future of Shopping: A Shopping Cart With a Recommendation Engine”
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For years now, many experts have predicted the demise of cash. Those who make these predictions are encouraged when companies like Apple report increased usage of proximity mobile payments. In fact, Apple’s Q4 2018 earnings report and conference call reported: “Triple transaction volume year-over-year for Apply Pay.” But even with … “Cashless Stores: Ahead of Their Time or Just Bad for Business?”
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The way customers shop, in general, is changing with more and more customers going online to research and buy products. Furthermore, smartphones have also modified the way customers shop in brick-and-mortar stores. This means that retailers are going to need to rethink everything. And, that means everything. For store employees, … “The Future of the Retail Sales Associate—Another Reason Why Retailers Need to Provide More Mobile-Optimized Content Online”
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It has been well documented that consumers often turn to their smartphones while shopping. In fact, according to a study conducted by Salsify in September of 2016, 77% of all shoppers report using mobile devices while shopping in a brick-and-mortar store. In comparison, only 35% say that they would turn … “Fashion Retailers Could Benefit by Providing Basic Fashion Tips Online”
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It has been over a decade since the iPhone was first introduced to the world. In that time, smartphone use has skyrocketed. In fact, Deloitte expects smartphone penetration to approach 90 percent in the United States, with much of the growth being fueled by increased smartphone usage among older Americans. … “How Smartphones Will Influence the Future of Visual Merchandising and Store Design”
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For years, retailers have obsessed over every detail of the brick-and-mortar store, with the goal of optimizing the shopping experience to get customers to spend more money. Store designers would examine the design and placement of the signs that are found throughout the store, where the shopping carts are located, what … “The Importance of Photo-Worthy Visual Merchandising and Store Design”
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“Fans of the late “Queen of Tejano” Selena Quintanilla caused the website of Texas-based supermarket chain H-E-B to crash after they released a limited-edition reusable shopping bag honoring the singer,” writes Thatiana Diaz in a March 9th post on people.com. H-E-B clearly hit a homerun when it teamed up with … “Social Media Props: The H-E-B Limited Edition Selena Shopping Bag (Case Study)”
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In the retail environment, it is common to see a mirror or two located near items that are for sale. However, the reason for the location of these mirrors might not be as obvious as you might expect. Having a mirror handy will help customers visualize whether or not an … “You Might Not Look at a Mirror the Same Way Again”
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