The Importance of Photo-Worthy Visual Merchandising and Store Design

For years, retailers have obsessed over every detail of the brick-and-mortar store, with the goal of optimizing the shopping experience to get customers to spend more money. Store designers would examine the design and placement of the signs that are found throughout the store, where the shopping carts are located, what … “The Importance of Photo-Worthy Visual Merchandising and Store Design”

Read More

Luxury Shopping Bags: Status Symbols and Social Media Props

People love to shop and they love to let people know about it. Therefore, it’s not surprising that for many years luxury retailers have given their customers the ability to let their friends, neighbors, and just about anyone else know that they have just spent some of their hard-earned money … “Luxury Shopping Bags: Status Symbols and Social Media Props”

Read More

Some Things to Consider When Choosing Where to Post Content

Many businesses have dedicated a lot of resources to try to figure out why content gets shared on the Internet. While many factors play a role in influencing what gets shared and what doesn’t, most experts agree that posting great content is essential. After all, why would people share something … “Some Things to Consider When Choosing Where to Post Content”

Read More

Pinterest Users: Beware of Copyright Law

Let me start off by saying that I’m not a lawyer, I’ve never studied law nor do I plan to. However, the things that I’ve been reading online lately have me thinking a lot about copyright law and how it relates to social media. In particular, a lot of articles … “Pinterest Users: Beware of Copyright Law”

Read More

Pinterest: Tumblr for Grown-ups

Last month, I wrote a blog post that listed my top 10 social networking sites for 2011. On Sunday, I signed up for a social networking site that I predict will be included on the 2012 version of that list. In fact, by the end of the year, I think … “Pinterest: Tumblr for Grown-ups”

Read More