Product Packaging—Valuable Real Estate in a Mobile World

The package that a product is sold in is valuable. In fact, sometimes it can actually be the reason why a customer chooses one product over another. Malcolm Gladwell highlighted this in his book, “Blink: The Power of Thinking Without Thinking.” In the book, Gladwell talked about Louis Cheskin’s work … “Product Packaging—Valuable Real Estate in a Mobile World”

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Luxury Shopping Bags: Status Symbols and Social Media Props

People love to shop and they love to let people know about it. Therefore, it’s not surprising that for many years luxury retailers have given their customers the ability to let their friends, neighbors, and just about anyone else know that they have just spent some of their hard-earned money … “Luxury Shopping Bags: Status Symbols and Social Media Props”

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Using #Hashtags to Connect to Consumers on Social Networking Sites

In the United States, there are a lot of consumers who use social networking sites, many of whom access them on a mobile device. And, these numbers continue to increase as time goes on. Knowing how to connect to these consumers is a very important skill for all marketers to … “Using #Hashtags to Connect to Consumers on Social Networking Sites”

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Made in the USA: The ‘Secret Sauce’ Needed for Success?

Two years ago, I attended an AMA South Florida event in Miami, Florida. While the speaker was interesting, it was something that an attendee from either Central or South America had mentioned to me that is still stuck in my head. He had mentioned that people in his city love … “Made in the USA: The ‘Secret Sauce’ Needed for Success?”

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A Look at the Aging of America From a Retail Perspective

Andy Rooney once said, “It’s paradoxical that the idea of living a long life appeals to everyone, but the idea of getting old doesn’t appeal to anyone.” This could be partially due to the fact that either through design or disregard, the products and services that brands offer tend to … “A Look at the Aging of America From a Retail Perspective”

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The Power of Packaging

Every day, consumers walk through the aisles of grocery stores all over the world looking for the ingredients needed for the perfect meal, the perfect snack, or the perfect thirst-quenching beverage. Given the current economic conditions, companies that make these products need to do everything in their power to ensure … “The Power of Packaging”

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