Tag package

Product Packaging—Valuable Real Estate in a Mobile World

The package that a product is sold in is valuable.

In fact, sometimes it can actually be the reason why a customer chooses one product over another.

Malcolm Gladwell highlighted this in his book, “Blink: The Power of Thinking Without Thinking.”

In the book, Gladwell talked about Louis Cheskin’s work with package design, which on more than one occasion led to dramatic increases in sales.

Paco Underhill also addressed package design in his book, “Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond.”

And, if you look, a quick search on Google could uncover a lot of advice from designers that you might find useful.

But, what I find interesting are some of the things that brands are currently trying that not only can influence sales, but can also provide value to customers, encourage sharing on social media, and can be an additional source of revenue.

Here is a list of a few examples that I have found recently, each of which encourage customers to use their smartphones in one way or another and ultimately help get customers talking about the brand online.

While the examples listed do not include packaging found on a shelf in a brick-and-mortar retail store, the lessons learned could easily be applied there as well.

 

A photo posted by Chad Thiele (@chadjthiele) on

Amazon Minions Boxes

When a customer purchases an item from Amazon.com, everyone who sees the product get delivered knows where they bought it. With its arrow that looks like a smile, the Amazon.com logo is easily recognized.

However, when Amazon.com sold the space on their boxes to advertise Minions, it created a lot of positive buzz for the brand and the movie.

Aside from the novelty factor (this was the first time that non-Amazon ads appeared on the boxes,) they also encouraged customers to take a photo of themselves holding the box and post it on social media sites using the hashtag #MinionsBoxes for a chance to win a $1,000 Amazon gift card.

Therefore, they not only generated some extra revenue by selling the space on their boxes, they shared in the spotlight when customers posted their photos on social media.

And, a lot of people posted these photos.

You can still search the hashtag on Twitter and Instagram for examples.

Zappos #ImNotaBox Campaign

As an article on Adweek.com points out, “Zappos wants you to think outside the box. Beginning with the box itself.”

“On June 1, the online retailer will begin shipping some shoes in a very cool new box (designed in-house) that features a collection of template designs printed on the inside—encouraging the recipients to fold, cut and otherwise reuse the box into item [sic] like a smartphone holder, a children’s shoe sizer, a geometric planter and a 3-D llama,” the article continues.

Similar to the Amazon.com box, Zappos is encouraging customers to share the creative things that they do with the box on social media.

The boxes haven’t started shipping yet, but there is little doubt that they will get some people talking about the brand online.

For additional information, go to www.imnotabox.com.

McDonald’s Turned a Happy Meal Into a VR Headset

In March, McDonald’s Sweden launched a promotion that they dubbed “Happy Goggles.”

According to Adweek, McDonald’s Sweden created 3,500 Happy Meal boxes that could be turned into virtual-reality viewers. These special Happy Meal boxes were available in 14 restaurants over the weekends of March 5 and March 12.

“The push is tied to the Swedish “Sportlov” recreational holiday, during which many families go skiing,” states the Adweek article. “With this in mind, McD’s created a ski-themed VR game, “Slope Stars,” for use with the oggles [sic] (though they work just as well with any mobile VR experience). The game can also be played in a less immersive fashion without them.”

As the Adweek article also points out, it is similar to Google Cardboard.

This is just one mobile marketing campaign that McDonald’s has recently tested.

They also recently tested a placemat made from a special paper that works with a smartphone and an app that allows customers to create music while dining at McDonald’s restaurants.

They called this special placemat the “McTrax.”

Alas, this campaign was only available in the Netherlands. Last month.

It appears that McDonald’s lets its European customers try all the cool things first.

Final Thoughts

As a result of Louis Cheskin’s work, we know that package design can have a huge impact on sales.

We also know that smartphones are a huge part of your customers’ lives.

Therefore, it makes sense that brands encourage customers to engage with the brand in various creative ways using the packaging that their products are sold and shipped in.

As with everything that we do in the marketing world, it is important to test and monitor the effects that these creative package designs have on sales. Because, as pointed out, the packaging can influence sales in both positive and negative ways.

That said, if you don’t try new things, you might be missing out on a huge opportunity to create buzz around the brand that can impact your bottom line in immeasurable ways.

Photo credit: @chadjthiele on Instagram.

Chad Thiele

Marketing analyst and strategist, content curator, applied sociologist, proud UW-Madison alumnus, and an Auburn-trained mobile marketer. My goal is to help businesses identify trends that will help them achieve their marketing objectives and business goals. I'm currently looking for my next career challenge. Please feel free to contact me anytime at: chadjthiele@gmail.com.

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Luxury Shopping Bags: Status Symbols and Social Media Props

Photo credit: Sofy Marquez on Flickr.People love to shop and they love to let people know about it.

Therefore, it’s not surprising that for many years luxury retailers have given their customers the ability to let their friends, neighbors, and just about anyone else know that they have just spent some of their hard-earned money by providing trendy shopping bags to carry proudly as they walk through a busy mall or city street.

As Maggie Lange pointed out in a 2013 article on The Cut, “The shopping bag isn’t just utilitarian, it’s symbolic of taste, preferences, and pursuits. In his book Living It Up, author James Twitchell compares people holding shopping bags to “the powder on the heinies of migrating bees as they moved from hive to hive.” It’s a souvenir of where you went and a glossy declaration of conspicuous consumption.”

With the rise of image-driven social networking sites like Instagram and Pinterest, the design of these shopping bags might be more important than ever before.

The Shopping Bag Should Reflect the Brand’s Image

In a 2011 Luxury Daily post, Kayla Hutzler highlights the fact that luxury shopping bags are visible to many consumers and therefore should positively convey the image and feel of the brand.

As Chris Turbyfill, executive vice president of sales and marketing at Design Packaging, is quoted as saying, “That bag reminds consumers of the brand and [therefore] it should look like the store. It is all involved in what we call the customer experience.”

“That bag needs to reflect the imagery and feel of the brand,” says Turbyfill. “And when consumers go home and put the bag on the table, it is a subtle reminder of what happened in the store.”

The post goes on to point out that the shopping bag can be seen by many people as customers walk around in public, particularly in major metropolises.

However, the post doesn’t mention another role that the shopping bag can play.

Use the Shopping Bag to Get Included

As Juliet Carnoy, Marketing Manager at Pixlee, writes in a post on the Pixlee blog, “Customer photos of your products are the purest form of earned media. When a customer posts a post-purchase photo of your product on social media, it’s a 5-star visual review of your brand.

For the brands that make the products, this is great.

However, the retailer that sold the products might get left out if they don’t give the customer some way to visually represent the store in the photo. This is where a visually appealing shopping bag can play the role of photo prop and help get the retailer included in the story.

In some cases, if the shopping bag is really visually appealing or is a part of pop culture, customers will post photos of the shopping bag alone just to commemorate the shopping experience.

When a photo of the shopping bag is posted on social networking sites, it will not only be seen by all the people that that customer passes on the way home from the store, it could potentially be seen by thousands of people online.

A photo posted by Chad Thiele (@chadjthiele) on

Personal Case Study

One of the best ways to explain something is to give an example. And, what a better way than to give an example from my own personal experience.

About two weeks ago, I visited the local Verizon Wireless store with the intent of renewing my contract and purchasing a new smartphone.

The phone that I was looking for was actually sold out at the local store. Instead of waiting for the next shipment, I drove to the nearest store that had one available.

The customer service at both Verizon Wireless stores that I visited was excellent, and I walked out of the second store with a new Samsung Galaxy S7 Edge.

In keeping with the current trend, I prepared to take a photo of my purchase so that I could post it on Instagram.

This could have just been a photo of my new smartphone.

However, Verizon Wireless had just given me this beautiful shopping bag with the purchase that just begged to be included in the photo. So, I did just that.

After posting the photo, the marketer in me realized that by giving me the shopping bag, Verizon Wireless had found a way get included in what would have been user-generated content that advertised Samsung. By adding the shopping bag, it made it a user-generated ad for both Verizon Wireless and Samsung, if not primarily Verizon Wireless.

In my opinion, that was brilliant.

If only they had included a hashtag on the shopping bag, it would have been perfect. This not only would have encouraged customers to take photos of the shopping bag, but it would have also helped customers connect with other customers, brand advocates, and the brand.

Final Thoughts

Sometimes, it is the smallest details that can help get customers to mention and indirectly endorse brands on social networking sites.

And, as study after study has shown, consumers trust recommendations from people they know more than other traditional advertising methods that brands have relied on in the past.

By offering customers trendy shopping bags that properly reflect the brand’s image, retailers can now be included in the post-purchase photos that customers upload to social networking sites after a long day of shopping.

Photo credit: Sofy Marquez on Flickr and @chadjthiele on Instagram.

Chad Thiele

Marketing analyst and strategist, content curator, applied sociologist, proud UW-Madison alumnus, and an Auburn-trained mobile marketer. My goal is to help businesses identify trends that will help them achieve their marketing objectives and business goals. I'm currently looking for my next career challenge. Please feel free to contact me anytime at: chadjthiele@gmail.com.

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Using #Hashtags to Connect to Consumers on Social Networking Sites

Photo credit: Alan Levine on Flickr.In the United States, there are a lot of consumers who use social networking sites, many of whom access them on a mobile device. And, these numbers continue to increase as time goes on.

Knowing how to connect to these consumers is a very important skill for all marketers to have.

While there are many tactics that marketers can use, having a basic understanding of hashtags is a must. Knowing how to effectively use hashtags can be an important way to reach consumers on social media.

A Brief History of the Hashtag

A 2014 post on the Adweek SocialTimes blog gives a brief history of the hashtag.

As the post points out, while Twitter popularized the hashtag, it didn’t invent it.

“Once more commonly referred to as the pound sign, online use of the hashtag began on IRC (Internet Relay Chat) in the late 1990s, where it was used to categorise items into groups,” writes Shea Bennett. “In August 2007, designer Chris Messina asked his followers how they felt about using the pound sign to group conversations on the micro-blogging platform, and thus became the first person to use the hashtag on Twitter.”

“After that, Twitter never looked back, and the hashtag was eventually adopted by Instagram, Facebook, Google+, Pinterest and seemingly every other major digital platform,” the article continues. “Today, hashtags are everywhere and an important part of every modern marketing strategy.”

What Hashtags Can Do for Business

In almost every social networking site, hashtags help users find content by linking posts with the same hashtag. In other words, users can search for similar content by clicking on the hashtag to get access to other posts that use that hashtag.

With this functionality in mind, it is important to research what hashtags your customers and prospects will find.

This includes finding out what hashtags your customers, prospects, and influencers are using to talk about your brand, your products or services, your competitors’ products or services, or anything else that relates to your products or services or the industry that you are in.

In Twitter, hashtags often show up in the trending topics if they are used by enough users. If the topic is relevant to the brand, you should consider using the hashtag. However, keep in mind that this tactic can backfire if your posts seem too self-promotional, off topic, or if joining the conversation is just generally in bad taste. (Note: There are also similar ways that trending hashtags will show up in other social networking sites, as well. The same things need to be considered on these social networking sites, too.)

Hashtags can also show up in a search engine results page (SERP) on Google or any of the other search engines. Furthermore, there are tools that can be used to find the most used hashtags on various social networking sites. This is another way that hashtags help increase the reach of your content.

If you create a hashtag with the intention of getting users to engage with your brand or share your content, be aware that just because you want users to use the hashtag, doesn’t guarantee that they will.

Furthermore, as several brands have found out, creating the wrong hashtag can backfire by encouraging people to share negative things about your brand. Therefore you need to proceed with caution.

Finally, it is important to realize that hashtags can also be used to convey a message to users even if they don’t use them for their ability to search for other content (e.g., #fail, #lol, #tgif, etc.) This is particularly important on social networking sites like Twitter, where brevity is often encouraged or even required. (If you haven’t seen it, you need to check out the YouTube video featuring Jimmy Fallon and Justin Timberlake that parodies this concept.)

A Few Ways to Integrate Hashtags Into Your Other Marketing Campaigns

As already mentioned, hashtags help encourage customers to share their thoughts about your brand on social networking sites.

If done correctly, hashtags can help customers connect with the brand and other customers, thus building a community around the brand.

Photo credit: Mike Mozart on Flickr.By including a predetermined hashtag on your packaging, it can encourage customers to use it when they share the love of your products on social media.

Including hashtags on your advertising in other media (e.g., television ads, print ads, webpages, etc.) can help increase the reach of these campaigns and continue the conversation about the brand.

You can also run a contest on various social networking sites and offer a prize to users who share a specific type of content and use your predetermined hashtag.

Finally, if you are organizing an event or gathering where customers and prospects would benefit from hearing what other attendees are saying about the event or topic being covered, create a hashtag that allows them to connect and share with each other on various social networking sites. This content can then be displayed on a video screen so that people who do don’t use the specific social networking site can also see what other attendees are saying.

Last year, Ceci Dadisman, Consultant and President of Cardinal + Company, wrote an article on ArtsHacker.com that gives further examples of how to use hashtags for audience engagement. You might want to check it out.

Final Thoughts

Hashtags have become a part of the way that consumers communicate with each other on social networking sites. Using them can also be a way for customers and prospects to communicate with your business.

Given the fact that smartphones have given customers the ability to access social networking sites wherever they are, social media and the proper use of hashtags should be something that all marketers are aware of and trained on.

If used incorrectly, hashtags can backfire and encourage people to share negative comments about your brand. Therefore, it is important to monitor what people are saying on social networking sites and, if appropriate, respond accordingly.

When used correctly, hashtags can help increase the reach of your messages, create a community, and give customers a place to share the love of your products or services.

 

Photo credits: Alan Levine and Mike Mozart on Flickr.

Video credit: The Tonight Show Starring Jimmy Fallon on YouTube.

Chad Thiele

Marketing analyst and strategist, content curator, applied sociologist, proud UW-Madison alumnus, and an Auburn-trained mobile marketer. My goal is to help businesses identify trends that will help them achieve their marketing objectives and business goals. I'm currently looking for my next career challenge. Please feel free to contact me anytime at: chadjthiele@gmail.com.

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Made in the USA: The ‘Secret Sauce’ Needed for Success?

Two years ago, I attended an AMA South Florida event in Miami, Florida. While the speaker was interesting, it was something that an attendee from either Central or South America had mentioned to me that is still stuck in my head.

He had mentioned that people in his city love the United States so much so that, in that city, products that are made in America fly off the store shelves.

This is the kind of insight that I think businesses could use in some way.

The Value of ‘Made in America’

In an article on Inc.com, Eric Schurenberg writes, “Think of the label “Made in America.” What brand images come to mind? Odds are, you’ve conjured up a picture of one of two scenes.”

“First, there’s that rugged, sturdy (if underappreciated), no-frills, American quality,” writes Schurenberg. “It’s the stuff of Chrysler Automotive’s much-praised “Imported from Detroit” ad, and Bruce Springsteen’s “Born in the USA.” If you buy this two-fisted version of “Made in the USA,” you also likely buy American because you’re patriotic. You don’t care if elites would rather buy a BMW.”

“The other Made-in-America vision embraces an artisanal, moral, locavore sensibility,” continues Schurenberg. “Think of Whole Foods, or, in apparel, Brooklyn Industries. In this vision, you buy boutique American goods because they’re holier-than-corporate and show off your elevated taste (not to mention your ability to afford such taste).”

However, if one of these two images comes to mind, Schurenberg thinks you are probably selling “Made in America” short.

As he writes in the article, “The label still has far more international cachet than Americans are likely to give it credit for. Even in the United States, buyers have proven that they’ll pay considerably more for some kinds of American-made goods–simply because they expect them to be a better value.”

In the remainder of the article, Schurenberg makes a great argument for the value of “Made in America” and how the label can bring with it a serious competitive advantage.

A recent Ad Age article written by Lauren Sherman provides information that supports Schurenberg’s viewpoint.

In the article, Sherman writes, “Not since the 1970’s has “Made in America” been such a hot way to market your product.”

Sherman points out that, “In a September survey of more than 1,000 Americans by the Boston Consulting Group, more than 80% said they preferred U.S.-made goods, and that they would pay more for said goods. The same questions were asked of 1,000 Chinese consumers: 47% prefer Made in America.”

However, Sherman also cautions brands that “Made in America” only goes so far. She says that it often comes down to quality vs. a deal. As she states, “When American-made goods deliver both, it works.”

Final Thoughts

In some geographic markets, the fact that a product is made in America might be more important than you think.

Therefore, brands might want to highlight the fact that their products are made in America—even when they are selling them to consumers abroad.

In some cases, it might be as simple as making the “Made in USA” label larger so that it can be conspicuously displayed for all to see.

However, businesses need to keep in mind that other areas of the world don’t share that love of our country or hold American-made products in such high regard. In those parts of the world, the fact that the product is made in America probably shouldn’t be highlighted as clearly, if at all.

The key is to do the research to find out whether or not the fact that the product is made in America has a positive or negative effect on purchase decisions among potential customers in a given geographic market and then test to see if different marketing techniques or product designs increase sales.

Photo credit: kenny_lex on Flickr.

Chad Thiele

Marketing analyst and strategist, content curator, applied sociologist, proud UW-Madison alumnus, and an Auburn-trained mobile marketer. My goal is to help businesses identify trends that will help them achieve their marketing objectives and business goals. I'm currently looking for my next career challenge. Please feel free to contact me anytime at: chadjthiele@gmail.com.

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A Look at the Aging of America From a Retail Perspective

Andy Rooney once said, “It’s paradoxical that the idea of living a long life appeals to everyone, but the idea of getting old doesn’t appeal to anyone.”

This could be partially due to the fact that either through design or disregard, the products and services that brands offer tend to cater to younger consumers.

However, as times goes on, older consumers are going to be harder and harder to ignore.

As the baby boomers reach retirement age, the number of older consumers continues to grow. (It is worth noting that there will be more older consumers in the near future because there were higher birth rates from 1946 to 1964 and because older consumers who reach the age of 65 are projected to live longer lives in the future.)

While brands do intentionally target different consumers when they advertise their products or services, there are also some decisions that brands are making that may unintentionally exclude older consumers from making a purchase.

If You Can Read This You’re Too Young

In his book, “Why We Buy: The Science of Shopping—Updated and Revised for the Internet, the Global Consumer, and Beyond,” (affiliate link) Paco Underhill explains how retail will be transformed in the near future as a result of the aging of the population of the United States. In fact, he devotes a whole chapter to this topic.

According to Underhill, by 2025, we are going to need a whole new world when it comes to retail.

“What’s wrong with this world? For starters, all the words are too damn small,” says Underhill. “See this sentence? How could you? Too damn small. How about the morning paper? Forget it. Too damn small. The directions on your jar of organic herbal laxative? Too. Damn. Small. And you’re not even going to try squinting. (It causes wrinkles.) If you can’t read it, by gum, you just won’t buy it. And if you don’t buy organic herbal laxative, nobody will. And if nobody buys it… well, you see where this is going.”

“Human eyes begin to falter at about age forty, and even healthy ones are usually impaired by their sixties,” Underhill continues. “With age, three main ocular events take place: The lens becomes more rigid and the muscles holding it weaken, meaning you can’t focus on small type; the cornea yellows, which changes how you perceive color; and less light reaches your retina, meaning the world looks a little dimmer than it once did. The issue of visual acuity, already a major one in the marketplace, will become even more critical—not just in some far-off future, but from this moment on.”

Is he making too big of a deal about the eyesight of older consumers? You can decide that for yourself, but first you might want to read some of the examples that Underhill provides as evidence.

“One of our fast-food clients realized that diners over fifty-five were their fastest-growing demographic, despite the fact that the menu boards used type that was almost impossible for older people to see well,” reports Underhill. “The company redesigned the menus using large photos of the food, and even though it meant listing fewer items, sales rose.”

Underhill also points out that, “The main market today for drugstores is older people, and that dependence will only increase. Certainly, of all the words we are required to read in the course of our lives, few are more important than the labels, directions and warnings on drugs, both prescription and over the counter. For instance, we have found that 91 percent of all skin care customers buy only after they’ve read the front label of the box, bottle or jar. Forty-two percent of buyers also read the back of the package. Clearly, reading is crucial to selling skin care and other health and beauty items.”

It is also interesting to note that the type on products that are frequently used by senior citizens (e.g., aspirin, a host of other common analgesics, cold capsules and vitamins) is often smaller than the type on products that are targeted to teenagers.

Can the Problem Be Fixed?

This sounds like an easy enough problem to fix. Just make the type bigger and the problem is solved, right? Not so fast.

You see, part of the problem is that many consumers rely on information in order to make purchase decisions. Therefore, brands need to provide a sufficient amount of information on their packages.

However, on a small box or bottle, there is a limited amount of real estate. Therefore, the choice is to either make the package bigger, provide less information or make the type smaller. It appears that many brands are choosing the third option—to the dismay of older consumers.

In the book, Underhill offers some possible suggestions that might help fix the problem, including package redesigns, better signage in retail stores, increased use of graphics on the labels, and tech solutions including sending additional information to our mobile devices.

In the end, he suggests the correct solution might be a combination of these and other possible fixes.

Final Thoughts

As Paco Underhill points out in his book, the aging of the population of consumers in the United States is going to provide numerous challenges to brands and retailers in the very near future. (These challenges include issues that I haven’t mentioned in this post.)

However, as with any challenge that is presented to the business world, they also provide an opportunity for businesses to profit by stepping up and finding ways to meet the needs of this important demographic.

As Paco Underhill sums it up, “Older shoppers are more important than ever, if only because there are more of them, and they have a lot of money to spend and time to spend it. Their presence will transform how products are sold in the twenty-first century.”

With this in mind, the question is: Is your business ready?

Photo credits: nicubunu.photo and bartsz on Flickr.

Chad Thiele

Marketing analyst and strategist, content curator, applied sociologist, proud UW-Madison alumnus, and an Auburn-trained mobile marketer. My goal is to help businesses identify trends that will help them achieve their marketing objectives and business goals. I'm currently looking for my next career challenge. Please feel free to contact me anytime at: chadjthiele@gmail.com.

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The Power of Packaging

Photo credit: nickgraywfu on Flickr.Every day, consumers walk through the aisles of grocery stores all over the world looking for the ingredients needed for the perfect meal, the perfect snack or the perfect thirst-quenching beverage.

Given the current economic conditions, companies that make these products need to do everything in their power to ensure that consumers choose their products over those of their competitors.

This means that companies need to make sure that are effectively communicating and delivering their brand promise each and every time their customers interact with their brand.

As I mentioned in a post last week, making a better product is definitely part of the process.

However, there are times when a brand can lose market share even though its product meets the needs of consumers better than its competitors’ products do.

When this happens, every possible explanation should be examined.

In some cases, the solution might be as simple as changing the design of the package or container that the product is sold in.

Sensation Transference

In his book, “Blink: The Power of Thinking Without Thinking,” (affiliate link) Malcolm Gladwell gives an interesting explanation about how the package or container that a product is sold in can influence sales. The concept that he is talking about is “sensation transference.”

“This is a concept coined by one of the great figures in twentieth-century marketing, a man named Louis Cheskin, who was born in Ukraine at the turn of the century and immigrated to the United States as a child,” writes Gladwell. “Cheskin was convinced that when people give an assessment of something they might buy in a supermarket or a department store, without realizing it, they transfer sensations or impressions that they have about the packaging of the product to the product itself. To put it another way, Cheskin believed that most of us don’t make a distinction — on an unconscious level — between the package and the product. The product is the package and the product combined.”

In examining this topic, Gladwell gives several real world examples of companies that made changes to the packages that their products were sold in, in order to increase sales.

Gladwell pointed out that the consulting firm that Cheskin founded, Cheskin Added Value, demonstrated a particularly elegant example of sensation transference when they studied two competing brands of inexpensive brandy. Their client, Christian Brothers, wanted to know why they were losing market share to E & J, even though their product wasn’t more expensive or hard to find, and they weren’t being out-advertised.

After several studies, they concluded that the reason that Christian Brothers was losing market share to E & J was due to the fact that E & J had a more appealing bottle. After the tests, Christian Brothers redesigned their bottle, and, sure enough, their problem was resolved.

Another example that Gladwell gives involves the color of the container that 7UP is sold in. When Cheskin Added Value tested the color of the container, they found that when they added fifteen percent more yellow to the green on the package, people actually reported that the taste experience had a lot more lime or lemon flavor. The product was the same, but a different set of sensations were transferred from the bottle. And, some people actually got upset about it.

Malcolm Gladwell gives a few more examples of sensation transference in his book. Fortunately, he gave J.D. Roth the permission to post an excerpt of the book that deals with sensation transference on getrichslowly.org. I suggest that you take the time to read it; it’s interesting stuff.

You can find more information about this topic when you look up Louis Cheskin on Wikipedia. You also might want to visit the Cheskin Added Value website.

Conclusion

There are many things that you need to consider when you are looking for ways to increase sales of your product or service.

In order to maximize sales, everything needs to be considered — even the design of the package that your product is sold in.

I think that “sensation transference” is an interesting concept. I definitely plan to learn more about it in the future. And, when I do, I will be sure to blog about it.

Photo credit: nickgraywfu on Flickr.

Chad Thiele

Marketing analyst and strategist, content curator, applied sociologist, proud UW-Madison alumnus, and an Auburn-trained mobile marketer. My goal is to help businesses identify trends that will help them achieve their marketing objectives and business goals. I'm currently looking for my next career challenge. Please feel free to contact me anytime at: chadjthiele@gmail.com.

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