Reward Customers for Good Behavior to Generate Positive Word of Mouth

The world would be a better place if we all treated each other a little nicer. Maybe if good manners were assigned a monetary value, more people would be on their best behavior. This is exactly what a few restaurants and coffee shops have done. In the process, they have … “Reward Customers for Good Behavior to Generate Positive Word of Mouth”

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Buy Online, Pick Up in Store Isn’t a New Idea – But the Process Still Needs Improvement

Offering customers the option to buy a product online and pick it up in the brick-and-mortar store is not new idea. In fact, I remember Circuit City offering this option way back in the early 2000s. However, even though the idea has been around for a while, many stores often … “Buy Online, Pick Up in Store Isn’t a New Idea – But the Process Still Needs Improvement”

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Mobile Marketing Basics: The Importance of Mobile Optimization

According to comScore, “191.1 million people in the U.S. owned smartphones (77.1 percent mobile market penetration) during the three months ending in August.” This statistic alone illustrates why having a mobile marketing strategy is so important to the ongoing success of your business. Mobile Optimization Is Key Optimizing the business’s … “Mobile Marketing Basics: The Importance of Mobile Optimization”

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Overcoming Choice Overload in Brick-and-Mortar Stores

In the classic book, “The Long Tail: Why the Future of Business Is Selling Less of More,” Chris Anderson makes the case that offering customers more choice will lead to more sales, at least in an online environment. However, there have been studies that show that more choices can potentially … “Overcoming Choice Overload in Brick-and-Mortar Stores”

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