According to comScore, “191.1 million people in the U.S. owned smartphones (77.1 percent mobile market penetration) during the three months ending in August.” This statistic alone illustrates why having a mobile marketing strategy is so important to the ongoing success of your business. Mobile Optimization Is Key Optimizing the business’s … “Mobile Marketing Basics: The Importance of Mobile Optimization”
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Marketers and management know the effect that marketing has on the bottom line. However, if the sales and customer service staff are not trained in marketing, the business could be missing out on opportunities to increase sales, now and in the future. The Importance of a Strong Email List A … “Why Sales and Customer Service Staff Should Be Trained in Marketing”
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In her book, “Decoding the New Consumer Mind,” Dr. Kit Yarrow explains that there are increased levels of narcissistic thought and behavior among consumers in modern society. Savvy retailers that know this can use this knowledge to their advantage in order to increase sales in their stores by providing exclusive … “Narcissism and the Secret Sale: Using Specialness, Secrets, and Exclusive Offers to Increase Retail Sales”
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In March of 2015, an eMarketer article asked, “Are we watching the death of SMS?” The author’s case is based on the fact that while the total number of SMS messages worldwide is projected to decrease in the near future, the total number of messages in over-the-top (OTT) mobile-messaging services … “Is SMS Marketing Still Effective? The Answer Is YES!”
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