In an Omnichannel Retail World, It’s “Bricks” AND “Clicks”

In recent years, e-commerce retail sales have grown at a faster rate than sales in the more traditional “brick and mortar” locations, but it would be a mistake to think that “brick and mortar” stores are going to go the way of the Dodo bird. As a CBS news article … “In an Omnichannel Retail World, It’s “Bricks” AND “Clicks””

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Why Inventory Management Systems Are So Important to the Future of Digital Marketing

When consumers shop online, they are often given recommendations based on some criteria (e.g., past purchases, reviews, similar items searched and viewed, etc.) These recommendations often help consumers find the items that meet their needs and ultimately lead to increased sales. When a brand or retailer recommends a product to … “Why Inventory Management Systems Are So Important to the Future of Digital Marketing”

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Macy’s “Pick to the Last Unit” Program Is Great News for Mobile Marketing

Earlier this month, Tyco Retail Solutions announced that its TrueVUE RFID Inventory Visibility platform is being used to power Macy’s “Pick to the Last Unit” (P2LU) program for omni-channel fulfillment of customer purchases. While this is great news for Macy’s, the brands it sells, and its customers, it might be … “Macy’s “Pick to the Last Unit” Program Is Great News for Mobile Marketing”

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Why Brands Shouldn’t Wait to Invest in Mobile Marketing

If your brand hasn’t allocated at least some of its marketing budget to mobile, it is missing out on a huge opportunity. Even brands that have taken a wait and see approach to mobile marketing are starting to see the value that mobile brings to the table. In fact, according … “Why Brands Shouldn’t Wait to Invest in Mobile Marketing”

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Six More Things That Will Influence Business in 2016

From the buzz on the Internet, it would be easy to guess that 2016 will be the year of mobile or the year of the Internet of Things. I’d argue that it is going to be the decade of mobile or the decade of the Internet of Things. I’d even … “Six More Things That Will Influence Business in 2016”

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The Internet of Things and the Future of Digital Marketing and Public Relations

Technology is changing the world that we live in. In fact, with the rapid increases in computer processing power and the decreases in the costs-of-production, the world that we live in is changing at a mind-blowing rate. When looking at marketing and public relations, many businesses are currently still trying … “The Internet of Things and the Future of Digital Marketing and Public Relations”

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Reward Customers for Good Behavior to Generate Positive Word of Mouth

The world would be a better place if we all treated each other a little nicer. Maybe if good manners were assigned a monetary value, more people would be on their best behavior. This is exactly what a few restaurants and coffee shops have done. In the process, they have … “Reward Customers for Good Behavior to Generate Positive Word of Mouth”

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Buy Online, Pick Up in Store Isn’t a New Idea – But the Process Still Needs Improvement

Offering customers the option to buy a product online and pick it up in the brick-and-mortar store is not new idea. In fact, I remember Circuit City offering this option way back in the early 2000s. However, even though the idea has been around for a while, many stores often … “Buy Online, Pick Up in Store Isn’t a New Idea – But the Process Still Needs Improvement”

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The Decrease in Social Sharing, Mobile Websites, and Dark Social

Content marketing is a great way to generate leads for your business. Smart businesses know this and have invested a lot of money into creating great content and optimizing it for search so that customers and prospects find their business when it is most important… when the customers and prospects … “The Decrease in Social Sharing, Mobile Websites, and Dark Social”

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Machine Learning and the Future of SEO

Many of your current and future customers have found or will find your business by doing a search on Google or some other search engine. This is true whether you work for a Fortune 500 company or the mom-and-pop store down the street. While many factors influence whether or not … “Machine Learning and the Future of SEO”

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