For years, retailers have obsessed over every detail of the brick-and-mortar store, with the goal of optimizing the shopping experience to get customers to spend more money. Store designers would examine the design and placement of the signs that are found throughout the store, where the shopping carts are located, what … “The Importance of Photo-Worthy Visual Merchandising and Store Design”
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If you are like me, your email inbox is filled with so many emails that every once in a while you need to set aside some time to the hit the delete button without even bothering to read most of them. Given all the competition for a person’s attention, it … “HubSpot Training Teaches That There’s More to Email Marketing Than Just Clicking Send”
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As I pointed out in a post last month, Snapchat has been experiencing healthy growth and has become a major player in the competition to get the most users and, ultimately, more marketing dollars invested in the app. However, after Instagram copied some of the features that make Snapchat unique, … “Instagram Stories Might Be Good for Snapchat and Great for Marketers”
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Macy’s is once again leading the charge into the future of retail. Earlier this year, Macy’s announced that it was expanding its use of item-level RFID technology to increase the accuracy of its inventory management system, thus making it easier for the retailer to sell more items both in its … “Macy’s Is Moving Toward the Future of Retail With RFID and Artificial Intelligence”
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For a while now, marketers have debated about whether or not it is a good idea to use Snapchat to market a brand’s products or services. However, in recent months, the app that is known for its disappearing content seems to have more vocal fans than detractors. At the very … “Businesses Are Realizing That Snapchat Isn’t Going to Disappear Anytime Soon”
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By now, you have probably heard about the new location-based augmented reality (AR) game from Niantic. According to USA Today, “The mobile game Pokémon Go topped 15 million downloads on Apple’s App Store and Google Play, according to estimates from research firm SensorTower.” “Pokémon Go is also among the most heavily used apps on a … “A Few Ways to Use Pokémon Go, Ingress, and Other AR Games to Promote Your Business”
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A 2013 Fast Company article has some insight that marketers could benefit from. “Disruptive strategies begin with the courage to zag where others zig,” writes Kaihan Krippendorff. “If your competitors are all starting to turn left, you look right. It is actually not that hard to do. It takes no … “Smart Marketers Know When to Zig While Others Zag (and Vice Versa)”
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The package that a product is sold in is valuable. In fact, sometimes it can actually be the reason why a customer chooses one product over another. Malcolm Gladwell highlighted this in his book, “Blink: The Power of Thinking Without Thinking.” In the book, Gladwell talked about Louis Cheskin’s work … “Product Packaging—Valuable Real Estate in a Mobile World”
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Price, along with product, promotion, and place is one of the parts of marketing that E. Jerome McCarthy included on the list of four P’s that he used when he expanded on what Neil Borden coined as the “Marketing Mix.” While it is a very important part of marketing, price … “Added to the Watch List: Dynamic Pricing in Brick-and-Mortar Stores”
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A few years ago, some retail experts speculated that mobile phones and online retailers would put many brick-and-mortar stores out of business. They thought that these brick-and-mortar stores would become nothing more than showrooms where customers would go to check out and try on merchandise, only to purchase the items … “Showrooming, Webrooming, and the New Reality of Omni-Channel Retail”
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